Digital Marketing Manager, Shopbop

Amazon • New York, NY

222d • $97,600 - $178,500

About The Position

Shopbop, an Amazon subsidiary, is looking for a Digital Marketing Manager to support our Head of Digital Media in leading full funnel marketing across paid media channels. This consists of channel strategy and execution, with a focus on leading brand social campaigns. Teamwork, time management, strong communication skills, and attention to detail are critical aspects of this position's responsibilities.

Requirements

• Bachelors from a four-year college or equivalent
• 6-7 years of performance or brand media marketing experience with an agency or relevant brand
• Proficient in Microsoft Office including mid-level Excel skills
• Strong communicator with excellent verbal and written presentation skills
• Strong interpersonal, partnership, and management skills
• Excellent project management capabilities including multi-tasking, prioritization and organization skills

Nice To Haves

• Experience managing full funnel media programs, leading creative strategy and execution
• Self-starter who tackles tasks proactively
• Experience with influencer marketing

Responsibilities

• Manage the day-to-day workflow of paid channels (paid social, affiliate, search, shopping, etc) which includes key relationship building with agency partners, publishers, and broader internal teams
• Oversee channel execution, ensuring strategies are effective and properly measured
• Partner with agencies to build testing roadmap, leveraging data to provide insights into future learnings and results
• Streamline reporting received from agencies and internal sources to communicate broader picture of performance
• Partner closely with creative team to ensure channel creative is best-in-class, testing new content strategies and sharing results internally
• Partner with cross channel teams to support initiatives with paid media amplification, building out a 360 marketing plan
• Responsible for building, executing, and reporting on full funnel marketing strategies across channels
• Compile and communicate relevant industry news & reports to the team
• Partner with legal to review new Digital Marketing tech opportunities, as well as contracts when needed
• Manage budget across campaigns, shifting spend as needed to drive objectives

Benefits

• Equity
• Sign-on payments
• Medical benefits
• Financial benefits
• Other forms of compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree