Digital Marketing Manager - SEO & Paid Media

Foley-posted 3 months ago
$85,000 - $105,000/Yr
Full-time • Mid Level
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Foley is looking for a Digital Marketing Manager to take full ownership of our online presence. This key member of the Growth Team will be responsible for managing all paid advertising efforts, optimizing our website for performance and conversion, and driving organic traffic through robust SEO strategies. We’re seeking someone who can think strategically but isn’t afraid to roll up their sleeves; someone who knows how to connect digital tactics to business goals and is eager to test, learn, and scale.

  • Own and execute the SEO strategy to drive organic traffic and improve rankings across core search terms.
  • Collaborate with the web team to ensure all pages follow SEO best practices (on-page optimization, technical SEO, internal linking, etc.).
  • Monitor and improve site speed, UX, and mobile performance.
  • Manage ongoing website updates, build landing pages, and partner with design and development to continually improve conversion paths.
  • Conduct regular site audits and develop action plans to resolve technical issues.
  • Plan, launch, and optimize high-performing paid media campaigns across Google, Bing, YouTube, LinkedIn, Meta, and 6sense.
  • Write compelling ad copy and work with creative/design resources to develop visuals for ad assets.
  • Plan and execute multi-channel campaigns using an ABM platform to target high-value accounts and drive pipeline conversion.
  • Test new channels and campaign types to expand reach and improve ROI.
  • Manage budgets, pacing, and bidding strategies to meet cost-per-lead and conversion goals.
  • Lead conversion rate optimization (CRO) efforts by testing landing page layouts, copy, CTAs, and user flows to improve lead quality and reduce cost-per-conversion.
  • Use A/B testing, heatmaps, and user behavior analysis to identify friction points and optimize the full funnel for better campaign performance and budget efficiency.
  • Use platforms like Google Analytics, Google Tag Manager, Search Console, and other tools to monitor and report on campaign and website performance.
  • Analyze traffic, conversion data, and user behavior to identify opportunities for improvement.
  • Deliver regular reporting to leadership, with actionable insights and recommendations.
  • Bachelor’s degree in marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing with hands-on experience managing paid media and SEO.
  • Fluent knowledge of Google Ads, Bing Ads, LinkedIn Campaign Manager, and Meta Business Suite.
  • Fluent with SEO tools (SEMrush, Moz, Ahrefs, Screaming Frog, etc.).
  • Experience with website CMS platforms (WordPress, Webflow, or similar).
  • Experience using Google Analytics (GA4), Search Console, and data dashboards.
  • Excellent written and verbal communication skills.
  • Analytical mindset with a passion for continuous improvement and testing.
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k) with company match
  • Paid time off and holidays
  • Wellness programs
  • Employee assistance program
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