Digital Marketing Manager (Golf & Sales)

Boyne Resorts • Petoskey, MI

306d

About The Position

Ready to drive dynamic digital campaigns for one of the premier golf destinations in the U.S.? At BOYNE Golf, we're looking for a creative and data-driven Digital Marketing Manager to join our passionate team. This full-time, year-round role offers a chance to promote our world-class golf courses while enjoying the flexibility of hybrid work. If you're someone who thrives on creating compelling digital experiences, we'd love to have you on board! At BOYNE Golf, we're all about providing unforgettable experiences on our 11 golf courses spread across three resorts in beautiful Northwest Michigan. We're home to the 2019 National Golf Course Owners Association's Course of the Year, and our courses continue to be featured in Golfweek's Top 200 Resort Courses. Whether it's our award-winning BOYNE Golf Academy or the prestigious Inn at Bay Harbor, we take pride in offering guests a world-class golf experience. As a key member of our team, you'll help promote these legendary courses and showcase Northern Michigan's beauty! Our group sales team is dedicated to filling all three of our resorts year-round. As one of the finest collection of resorts in the Midwest, we're constantly crafting creative campaigns to showcase the best of Northern Michigan. If you're a social, energetic marketer who's passionate about the outdoors, you'll fit right in with our enthusiastic team!

Requirements

• Strong background in digital marketing, with expertise in email marketing, content creation, and campaign management.
• Experience in the golf, hospitality, or resort industry is a plus.
• Knowledge of HTML and CSS for email design.
• Experience with graphic design tools (Adobe Photoshop, Dreamweaver).
• Familiarity with email marketing platforms (Salesforce Marketing Cloud and Litmus a plus).
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines in a fast-paced environment.
• Proven ability to create engaging content and compelling digital experiences that resonate with diverse audiences.
• Comfortable analyzing campaign performance and optimizing strategies for better results.

Nice To Haves

• Experience with website CMS.
• Video editing software.
• Email marketing tools (Litmus).

Responsibilities

• Collaborative Strategy Development: Partner with the golf management team to brainstorm and implement revenue-generating marketing programs.
• Content Creation & Execution: Develop email and social media content calendars, and create compelling campaigns using Adobe Dreamweaver and Photoshop.
• Customer Segmentation & Targeting: Build and segment customer lists, and design drip and nurture campaigns to guide customers along their journey.
• Testing & Optimization: Ensure all emails and landing pages are optimized across devices and platforms (desktop, mobile, tablet), and test for functionality (Gmail, Outlook, etc.).
• Campaign Analysis: Dive into analytics to evaluate campaign performance, and recommend improvements based on real-time data.
• Quality Assurance: Ensure all campaigns align with BOYNE Golf's brand standards, proofreading for clarity, grammar, and accuracy.
• Social Media Advertising: Design eye-catching social media ads and sales collateral to boost brand visibility.
• Collaboration with Golf Operations: Work closely with the golf team to develop campaigns that promote new programs and special events.
• Stay Ahead of Industry Trends: Keep up-to-date with the latest in digital marketing, email best practices, and CAN-SPAM regulations to ensure top-notch campaigns.

Benefits

• Work Flexibility: Enjoy the balance of a full-time role with the option to work in a hybrid environment.
• Access to Stunning Locations: With three amazing resorts to choose from, you'll always be surrounded by the beauty of Northern Michigan.
• Collaboration & Growth: Join a team of passionate marketers and golf lovers who value creativity, teamwork, and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Accommodation