Digital Marketing Manager, CRM

Realtor.com Careers•Austin, TX

1d•Hybrid

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Avail, part of Realtor.com®, is a fast-growing platform transforming how independent landlords and tenants manage the rental experience. Built with the spirit of a startup and backed by the scale and stability of a leading digital real estate company, Avail provides a complete suite of tools, resources, and education to help landlords manage their properties with confidence and professionalism. As part of the Avail team, you’ll have the opportunity to make a meaningful impact - shaping the future of this rapidly expanding brand and helping to reimagine the rental industry for millions across the U.S. As a Digital Marketing Manager on the Avail Marketing team, you will build and execute CRM communications (especially around key product moments and go-to-market launches). You will be a bridge between the strategic vision for brand & communication and the day-to-day execution, ensuring Avail’s voice is consistent, our customer experience feels connected, and our paid/digital investments are well coordinated.

Requirements

5+ years of professional experience in digital marketing / email / CRM
Bachelor’s degree or equivalent experience
Hands-on experience with ESPs (e.g. Braze, Klaviyo, Iterable, Marketo, SendGrid, or similar), including building or editing HTML email templates; experience with email campaign setup, QA, scheduling
Strong writing, editing, and content adaptation skills; ability to ensure brand voice is consistent across channels
Data-driven mindset: comfortable analyzing performance metrics, pulling insights, and proposing optimizations
Good technical acumen: able to work with product and engineering teams, understand technical constraints, QA assets where needed

Nice To Haves

Experience working in a product or SaaS environment
Prior exposure to marketing automation and triggered messaging workflows
Experience with A/B testing email content or paid creative
Familiarity with paid media channels, social paid (e.g. Meta, YouTube, etc.) and affiliate networks or sponsorships
Familiarity with reporting tools or dashboards (e.g. Google Analytics, Mixpanel, Looker, etc.)

Responsibilities

Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns: writing or adapting content, managing HTML/email templates, QAing rendering, executing via the Email Service Provider (ESP).
Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
Monitor & analyze email/transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A/B tests, segmentation, timing, content tweaks).
Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events).
Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.
Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
Act with a high level of independence: taking direction from senior leads but able to scope and deliver tasks independently.
Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.