Digital Marketing Internship

Peter Millar • Research Triangle Park, NC

10d • Onsite

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories. We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry. Peter Millar is seeking a motivated and curious Digital Marketing Intern to join our dynamic E-Commerce team in RTP. This internship provides hands-on experience in performance marketing, supporting paid search, paid social, display, and affiliate campaigns. The role involves assisting with campaign execution, audience targeting, creative coordination, and performance reporting, while learning how data-driven strategies drive measurable results.

Requirements

• Highly organized and detail-oriented, with strong follow-through on tasks and deadlines
• A proactive communicator who enjoys working with others and asking thoughtful questions
• Eager to learn about marketing operations, project management, and team collaboration
• Able to manage multiple projects in a fast-paced, dynamic environment
• Familiar with (or excited to learn) digital marketing tools like Meta Ad Manager, Google Ads, , Impact, Google Analytics
• Working towards a bachelor’s degree in Marketing, Business Administration, Fashion Merchandising or a related field

Nice To Haves

• Coursework or hands-on projects in digital marketing, consumer behavior, or data analytics preferred

Responsibilities

• Support the development and execution of performance marketing strategies, including paid search (SEM), paid social, display, and affiliate campaigns.
• Assist with audience targeting, keyword research, and creative trafficking for SEM and paid social platforms.
• Help coordinate ongoing initiatives such as seasonal campaigns, real-time optimizations, and creative refreshes across performance channels.
• Manage project timelines, deliverables, and documentation to ensure alignment between marketing, creative, and analytics teams.
• Conduct creative QA and assist in coordinating ad assets across channels to ensure timely delivery and brand accuracy.
• Contribute to reporting efforts by analyzing performance metrics (CTR, CPC, CPA, ROAS) and summarizing insights to guide future optimizations.
• Monitor competitor campaigns and emerging trends in paid media and affiliate marketing to identify opportunities and share learnings.
• Participate in cross-functional meetings, take notes, track action items, and follow up to ensure accountability.

What This Job Offers

• Career Level: Intern
• Number of Employees: 251-500 employees