Digital Marketing Intern

Smarthomes•Lehi, UT

3d•Onsite

About The Position

Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future. Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes. Vivint Our mission is to redefine the home experience with tech and services to create a smarter, greener, safer home that saves our customers money every month. Summer Internship Program Our 10-week program is designed to increase future employment potential for prospects while providing a valuable resource to the business. This Summer Internship will appeal to proactive and self-motivated college juniors/seniors with a genuine desire to learn about the energy business and industry. During the internship, candidates will work on real projects and have real responsibilities. NRG aims to help candidates build strengths and gain skills that can be transferred to any workplace and help them stand out from the crowd. Summary: In this role, you will participate in structured rotations across multiple digital marketing teams, gaining hands-on experience by supporting active, real-world projects. Each rotation will last a couple of weeks, providing the opportunity to learn each team's initiatives, platforms, and strategies while contributing meaningfully to ongoing tasks. Throughout the summer, you will assist in the execution of multiple projects across different areas of digital marketing. Below is an overview of the teams you will rotate through and the types of projects you will support. Display Rotation Assist in setting up, monitoring, and optimizing Display and Paid Social campaigns across platforms (e.g., Google Display Network, Meta Ads). Analyze campaign performance data to identify trends and opportunities for improvement. Support creative testing and audience segmentation strategies to improve engagement and ROI. Collaborate with the creative/brand teams to ensure alignment of messaging and branding across channels. Web Production Rotation Help update and maintain website content using CMS tools. Assist in QA testing for new pages and site updates to ensure functionality and accuracy. Coordinate with designers and developers to implement marketing assets on the site. Learn best practices for web accessibility and responsive design. Conversion Rate Optimization (CRO) Rotation Support A/B and multivariate testing initiatives to improve landing page performance. Collect and organize user behavior data (e.g., heatmaps, session recordings) for analysis. Assist in creating test hypotheses and documenting results for future optimization. Collaborate with the CRO team to implement changes based on test outcomes. SEO Rotation Conduct keyword research to identify opportunities for organic growth. Assist in optimizing on-page elements (titles, meta descriptions, headers) for SEO. Help monitor site performance using tools like Google Search Console. Support link-building and content optimization efforts. Paid Search Rotation Assist in building and managing PPC campaigns on platforms like Google Ads and Microsoft Ads. Monitor keyword performance and suggest bid adjustments. Help create ad copy variations for testing and optimization. Analyze search query reports to identify negative keywords and improve targeting.

Requirements

Ability to work at least 40 hours a week.
Ability to analyze data to identify trends and optimization opportunities.
2 years of college with a declared major in marketing, digital marketing, paid social media/display, public relations, or social media.

Responsibilities

Assist in setting up, monitoring, and optimizing Display and Paid Social campaigns across platforms (e.g., Google Display Network, Meta Ads).
Analyze campaign performance data to identify trends and opportunities for improvement.
Support creative testing and audience segmentation strategies to improve engagement and ROI.
Collaborate with the creative/brand teams to ensure alignment of messaging and branding across channels.
Help update and maintain website content using CMS tools.
Assist in QA testing for new pages and site updates to ensure functionality and accuracy.
Coordinate with designers and developers to implement marketing assets on the site.
Learn best practices for web accessibility and responsive design.
Support A/B and multivariate testing initiatives to improve landing page performance.
Collect and organize user behavior data (e.g., heatmaps, session recordings) for analysis.
Assist in creating test hypotheses and documenting results for future optimization.
Collaborate with the CRO team to implement changes based on test outcomes.
Conduct keyword research to identify opportunities for organic growth.
Assist in optimizing on-page elements (titles, meta descriptions, headers) for SEO.
Help monitor site performance using tools like Google Search Console.
Support link-building and content optimization efforts.
Assist in building and managing PPC campaigns on platforms like Google Ads and Microsoft Ads.
Monitor keyword performance and suggest bid adjustments.
Help create ad copy variations for testing and optimization.
Analyze search query reports to identify negative keywords and improve targeting.