Digital Marketing Intern

Tacony Corporation • Fenton, MO

8h • Onsite

About The Position

We’re looking for a curious, analytical, and motivated Digital Marketing Intern to join our Marketing team in St. Louis, MO this summer. This is a hands-on opportunity to learn how ecommerce brands grow through Google Shopping, paid media, analytics, email marketing, and emerging AI search trends. Your primary summer project will focus on Google Merchant Center and product feed optimization - one of the most important drivers of ecommerce traffic and revenue. You’ll also gain exposure to platforms like GA4, Klaviyo, Channable, SEMrush and other modern marketing tools while supporting campaigns across multiple consumer brands. If you are ready to apply what you've learned and provide recommendations on opportunities to solve real-business problems from analyzing enterprise marketing data, then this internship is built for you! Tacony Corporation, which started 80 years ago, has grown into an internationally recognized global products company with 8 locations, 300+ employees, and successful sales in over 100 countries. Now operating under experienced 3rd generation family leadership, Tacony is a distributor, manufacturer, wholesaler, and marketer of diverse and innovative products in the sewing, home floor care, and commercial cleaning marketplace. The company is dedicated to finding someone who enjoys what they do, enjoys the people they work with and for, and wants to be part of a growth-oriented, people-first, purposeful organization that is dedicated to the customer, and its mission and vision.

Requirements

• Current Junior or rising Senior pursuing a Bachelor's Degree in Marketing, Communications, or other related field.
• Strong communication skills with the ability to articulate clearly, informatively, and persuasively in positive or negative situations.
• Identifies and resolves problems in a timely manner by gathering and analyzing information skillfully.
• Adept at planning and organizing time effectively to complete tasks and meet deadlines while being detail oriented.

Nice To Haves

• 2 years of overall work experience, with at least 1 year in a role related to your field or study.

Responsibilities

• Improve product listings in Google Merchant Center to increase visibility and traffic.
• Help resolve feed issues - disapprovals, missing attributes, image errors, and taxonomy gaps.
• Support product feed optimization in Channable through rules, mapping, titles, and categorization.
• Identify opportunities to improve shopping performance and product coverage.
• Learn how product data impacts paid media results and ecommerce growth.
• Help improve GA4 channel reporting consistency across brands.
• Build weekly reports and uncover performance insights.
• Learn attribution basics and how marketing channels work together.
• Review automated Klaviyo flows (welcome, abandoned cart, browse abandon, win-back).
• Validate promotions, links, and customer journeys.
• Help identify segmentation opportunities based on customer behavior.
• Create efficiencies by utilizing AI features in the platform.
• Coordinate creative assets and landing pages for upcoming campaigns.
• Assist with launch readiness and campaign organization.
• Help identify creators and affiliate partners for the Simplicity brand.
• Research fit, audience relevance, and partnership opportunities.

Benefits

• A 10-12 week internship with hands-on, meaningful assignments aligned to your field of study.
• Exposure to how ecommerce brands acquire customers online, how Google Shopping functions, and how AI is changing search traffic and customer discovery.
• Intellectual and creative freedom to propose solutions to real-world business challenges using data.
• Attend department meetings and create action plans based on feedback.
• Opportunities to collaborate with stakeholders at all levels of the organization.
• Present a final presentation to leadership highlighting your experience, projects and outcomes you gain from your internship.

What This Job Offers

• Career Level: Intern
• Number of Employees: 101-250 employees