Digital Marketing Enablement Partner

Zoetis • Parsippany-Troy Hills, NJ

1d • $93,000 - $151,000 • Hybrid

About The Position

We are seeking a creative, action-oriented, results-driven digital marketer who will support design and implementation of brand led and digital first campaigns across B2B/B2C US Commercial. In this role, you will service as a multi hat partner leading project management, digital campaign enablement and reporting. These two positions will serve as the primary contact across B2B or B2C US Commercial Departments which will span across therapeutic areas and species serving as point of contact for 2-3 partners in US Commercial. The ideal candidate is: Someone who thrives in a fast-paced, collaborative, and transparent environment A self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvement Passionate about all things digital and cutting-edge marketing technology

Requirements

• At least 5 years of proven experience working in high-growth, startup-style marketing and sales, preferably in the B2B pharmaceutical, animal health, or financial services space
• Knowledgeable in current practices, trends, and technology used in digital marketing and sales
• Excellent project management and time management skills
• Strong written and interpersonal communication skills
• Self-motivated, detail-oriented, comfortable in an environment of changing priorities
• Independent thinker, able to work effectively with limited supervision
• Bachelor’s degree in communication, marketing, business, or related fields
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Familiarity with digital marketing platforms e.g. SEO, SEM, social media (organic/paid), programmatic display, email marketing, etc (some hands on keyboard experience preferred)
• Familiarity with marketing automation and lead generation tools
• Familiarity with Adobe Creative Suite software (or other digital creative platforms)
• Experience with translating analytical insights into tangible marketing & sales strategy
• Experience with marketing/sales software and tools such as Salesforce
• Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau

Responsibilities

• Develop, test, and scale digital marketing and sales tactics that are aligned with prioritized business strategies for US Commercial serving as project lead for DDS Campaign Production for ACP/FAST/Digital Only
• Own Digital Only Campaign Execution including social media flighting, translating business requirements to key stakeholders and creating insight driven recommendations
• Lead Test & Learns: Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth serving as a key partner to brand marketing teams in building out tactical plans leveraging digital and data
• Collaborate with brand marketing, automation, sales operations, inside sales, field sales, product owners and various other functions to execute campaigns
• Lead and execute call planning tool automation serving as the primary contact between brand and automation specialists full cycle of campaigns- ideation, implementation and reporting
• Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results with full ownership over deployment and reporting including providing clear recommendations on optimizations
• Define, execute, analyze, and optimize A/B tests & controls groups across multi channel campaigns not limited to Meta, Google analytics, social media, email automation, SMS and lead routing
• Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV) monthly/quarterly

Benefits

• In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level