Digital Marketing Director, MorganMyers
About The Position
The Digital Marketing Director at MorganMyers (MM) provides strategic leadership and oversight for the agency’s digital marketing discipline, ensuring best-in-class strategy, execution, and innovation across clients and internal initiatives. This role is responsible for setting the digital vision, advancing integrated digital capabilities, and leading teams to deliver measurable business outcomes for clients in the agriculture and food industries. The Digital Marketing Director partners closely with senior leadership, sector and pod leads, and clients to shape digital marketing strategy across paid media, social, influencer, web, analytics, AI-driven marketing, and Generative Engine Optimization (GEO). This role also plays a critical role in talent development, operational efficiency, and evolving MM’s digital offerings to stay ahead of industry and platform changes.
Requirements
- Bachelor’s degree in marketing, communications, or a related field required
- 10+ years of progressive digital marketing experience, preferably within an agency environment.
- Proven leadership experience managing and developing high-performing digital teams.
- Deep expertise across digital marketing channels including paid media, social, influencer, web, analytics, SEO, and emerging technologies.
- Strong understanding of Generative Engine Optimization (GEO) and AI-driven marketing strategies.
- Demonstrated success leading AI adoption to improve marketing effectiveness and operational efficiency.
- Experience partnering directly with senior client stakeholders and influencing strategic decision-making.
- Strong analytical skills with the ability to translate performance data into strategic recommendations.
- Excellent communication, presentation, and storytelling skills.
- Strategic thinker with a growth mindset and the ability to balance vision with execution.
- Highly organized with strong judgment and the ability to manage complexity and ambiguity.
- Collaborative, inclusive leader who builds trust and accountability across teams.
Responsibilities
- Lead the strategic direction and evolution of MorganMyers’ digital marketing capabilities across paid media, social, influencer marketing, analytics, web, SEO/GEO, and emerging platforms.
- Serve as a senior strategic partner to clients, helping translate business goals into integrated digital marketing strategies that drive measurable results.
- Oversee the development, execution, optimization, and reporting of complex, multi-channel digital programs across client portfolios.
- Guide and mentor Digital Marketing Managers, Supervisors, and Specialists, fostering professional growth, accountability, and high performance.
- Establish and refine digital best practices, frameworks, and standards to ensure consistency, quality, and scalability across teams.
- Champion the application ofGenerative Engine Optimization (GEO) principles across client strategies, ensuring visibility and performance in AI-driven search and discovery environments.
- Lead and promote the adoption of AI-powered tools and technologies to improve operational efficiency, enhance strategic insights, and elevate client deliverables—ensuring responsible use aligned with agency standards.
- Partner with sector and pod leads to scope digital engagements, support new business efforts, and contribute to strategic proposals and pitches.
- Oversee digital performance measurement frameworks, ensuring insights are actionable and tied to client KPIs and ROI.
- Identify opportunities to expand digital services and capabilities that drive agency growth and client value.
- Stay ahead of digital, media, technology, and industry trends, translating insights into forward-looking recommendations for clients and internal teams.
- Collaborate cross-functionally with creative, analytics, PR, and account teams to deliver fully integrated marketing solutions.
- Support resource planning, workload management, and operational efficiency within the digital team.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
