Digital Marketing Coordinator

Hy-Vee•Des Moines, IA

1d•Onsite

About The Position

The Digital Marketing Coordinator owns Hy-Vee’s mobile and digital messaging campaigns end-to-end— from planning and execution through performance analysis and optimization. This role sits at the intersection of campaign operations and strategy, ensuring every customer touchpoint is timely, relevant, and effective. This person is a self-starter who takes initiative and drives work forward independently. They are comfortable owning projects from start to finish, making informed decisions, and proactively identifying what comes next. Success in this role requires both precision in execution and a strong sense of curiosity to continuously test, learn, and improve performance. The core competencies for this role include Partnerships, Growth mindset, Results oriented, Customer focused, and Professionalism.

Requirements

Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner.
Good verbal and written communication skills.
Ability to identify problems, develop and execute solutions.
Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.
Proven ability to manage projects end-to-end, from planning through execution and optimization
Strong attention to detail with a high standard for accuracy
Comfortable analyzing performance data and translating it into actionable insights
Comfortable working independently with minimum supervision and self-motivation
Ability to juggle multiple projects with ease and love variety in your work.

Nice To Haves

Bachelor's degree in marketing, advertising, communications, or related area, or equivalent work experience
At least three years of similar or related work experience
Experience with audience segmentation, CDPs, or CRM platforms
Experience with mobile messaging platforms (ex: Airship)
Experience with content management
Retail experience

Responsibilities

Own end-to-end execution of corporate and local mobile messaging campaigns across SMS, push, in-app messaging, and digital display—from planning through deployment and postcampaign analysis
Manage the customer communication calendar, proactively prioritizing and adjusting to ensure alignment with broader marketing strategy
Take full ownership of campaigns and projects, driving them forward independently while keeping stakeholders informed and aligned
Partner with marketing, creative, and copy teams to shape messaging that is accurate, on-brand, and optimized for the customer experience
Lead QA and deployment processes with a high level of accuracy and accountability
Build and maintain weekly and monthly performance reporting across mobile messaging channels
Analyze campaign performance and translate results into clear insights, recommendations, and next steps
Design and execute A/B experiments, using results to inform future campaigns and overall communication strategy
Develop and refine audience segmentation strategies to deliver more relevant, targeted communications
Partner with data teams to define, build, and automate scalable audience frameworks
Ensure compliance with customer communication preferences, including SMS opt-in/opt-out management
Proactively identify opportunities to improve campaign performance, efficiency, and customer experience
Contribute to broader communication strategy across channels based on performance insights and test learnings
Act as a subject matter resource for mobile messaging and digital communication best practices
Foster strong relationships with external vendors of software utilized
Manage digital display channel execution, including in-store monitors, and serve as a key point of contact for requests and troubleshooting
Maintain and evolve internal workflows, documentation, and SOPs to improve consistency and reduce errors
Perform other job-related duties and special projects as required.
Participates in company and team meetings.