Digital Marketing Coordinator

Lincoln International•Chicago, IL

2d•$60,000 - $85,000•Hybrid

About The Position

Lincoln International is seeking a Digital Marketing Coordinator to support and elevate the execution of digital marketing initiatives across email and web channels. This role plays a critical part not only in campaign execution, but in continuously improving how we target and engage our audiences through data-driven insights and optimization. Working closely with the global Marketing team, this individual will help enhance the firm’s digital marketing effectiveness—ensuring campaigns are strategically targeted, performance is measured, and insights are translated into actionable improvements that drive business impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
2–4 years of experience in digital marketing, email marketing, or marketing operations (B2B or professional services preferred)
Hands-on experience with Salesforce Marketing Cloud and CRM systems
Experience managing website content using WordPress
Strong understanding of email marketing best practices, segmentation, and analytics
Analytical and data-driven, with a strong focus on performance improvement and optimization
Detail-oriented with strong organizational and project management skills
Ability to translate data into clear insights and actionable recommendations
Strong communicator with the ability to collaborate across teams and stakeholders
Proactive and curious, with a mindset focused on continuous improvement
Comfortable balancing executional responsibilities with strategic thinking

Nice To Haves

Experience with testing methodologies (e.g., A/B testing) and campaign optimization preferred
Familiarity with HTML for email or web content is a plus

Responsibilities

Ensure digital content is delivered to the right audiences through advanced use of marketing technology, thoughtful segmentation, and continuous optimization—demonstrating measurable ROI and improving campaign performance over time.
Execute targeted email marketing campaigns using Salesforce Marketing Cloud, ensuring alignment with content strategy and business priorities
Build, refine, and continuously improve audience segmentation strategies to enhance targeting and engagement
Partner with bankers and marketing team members to coordinate campaign execution and distribution
Optimize email performance through A/B testing, analytics, and continuous improvement
Serve as a key resource for Marketing Cloud best practices, troubleshooting, and capability enhancement
Publish, update, and maintain website content, ensuring accuracy, timeliness, and alignment with firm initiatives
Manage digital content including deal announcements, press releases, thought leadership, and market updates
Support ongoing website enhancements and user experience improvements in collaboration with digital and external development teams
Troubleshoot website issues and coordinate with developers as needed
Support integration between Salesforce, Marketing Cloud, and website platforms to ensure seamless data flow and campaign execution
Collaborate with Business Enablement and external partners to enhance marketing systems and workflows
Manage and optimize web forms to support lead capture and user engagement
Track and analyze campaign performance across email and web channels
Deliver post-campaign reporting with clear, actionable recommendations to improve future performance
Proactively identify opportunities to enhance targeting, segmentation, and campaign effectiveness
Test and implement new approaches to improve open rates, click-through rates, and overall engagement
Contribute to a culture of continuous improvement by connecting digital performance to business outcomes and ROI
Partner with content, digital, and broader marketing teams to align messaging and campaign execution
Coordinate with bankers and stakeholders to deliver high-quality digital communications
Support integrated marketing initiatives by ensuring consistency across channels and leveraging insights to inform strategy