Digital Marketing Coordinator - D2C Mortgage

Spring EQ•Conshohocken, PA

9d•Hybrid

About The Position

Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit www.springeq.com . At Spring EQ, it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our values are to Be kind and treat all people – teammates, customers, and vendors – with respect and consideration Be adaptable and embrace change Be accountable and take responsibility and deliver the effort to fully complete the task Be better and strive for continuous improvement in ourselves, our team, and the company for our customers Be part of the solution and solve problems, find the answers, and collaborate Work hard, have fun, and get things done We are seeking a proactive, detail-driven Digital Marketing Coordinator to support the execution and optimization of digital marketing and operational initiatives across the mortgage customer journey. This role requires hands-on HubSpot expertise, strong project coordination skills, and the ability to manage agency and partner deliverables to ensure campaigns launch smoothly and on schedule. The ideal candidate can operate independently, manage multiple projects, and collaborate across teams in a fast-paced, compliance-driven environment.

Requirements

2–4 years of experience in managing or supporting digital marketing, preferably in D2C, mortgage, lending, or another regulated vertical.
Strong hands-on experience with HubSpot Marketing Hub (emails, landing pages, workflows, segmentation, reporting).
Demonstrated ability to manage projects and coordinate multiple stakeholders.
Strong understanding of lead-generation fundamentals and digital funnel performance metrics.
Excellent communication, organization, and problem-solving skills.
Comfortable analyzing data and providing actionable insights.
Familiarity with compliance requirements (TCPA, CAN-SPAM, TILA, RESPA, UDAAP).
Detail oriented - bring a focus and attention to detail in your day-to-day work.
Analytical - comfortable interpreting data and using it to generate recommendations, reports and more in your everyday work.
Technically minded - comfortable with understanding new technology, software applications, and a desire to continue to learn more.
Capable of using MS Office for day-to-day work (Word, PowerPoint, Excel, Outlook, OneDrive, Teams)
Exceptional organizational abilities with attention to detail
Comfortable working in a fast-paced environment.

Nice To Haves

Experience working with agencies (advertising/media, SMS, or lead vendors).
Exposure to project and visualization platforms (SmartSheet, Miro, etc.).
Basic knowledge of HTML/CSS or landing page editing tools.
Familiarity with mortgage transactions.
Healthy work-life balance.

Responsibilities

D2C Mortgage Funnel Management Support lead-gen strategy by coordinating updates to mortgage product messaging, educational and nurture funnels.
Monitor lead quality, application progression, and channel performance; provide weekly insights to management.
Ensure all messaging adheres to mortgage industry regulations and internal compliance protocols.
Project Coordination & Operational Support Own project timelines, calendars, and checkpoints for marketing initiatives.
Facilitate cross-team collaboration, ensuring creative, compliance, and sales stakeholders remain aligned.
Coordinate approvals, manage task workflows, and keep projects on track to meet launch dates.
Maintain documentation, SOPs, and process improvements for smoother execution.
Agency & Partner Coordination Act as a day-to-day liaison for external agencies, creative partners, and lead-gen vendors.
Manage partner requests, ensure timely delivery of assets, and track outstanding needs.
Coordinate campaign briefs, gather performance updates, and support media or creative optimization discussions.
Organize recurring status meetings and generate follow-up notes or action lists.
Digital Campaign Execution (HubSpot) Assist with building, managing and optimizing email, SMS, landing page, and multi-channel campaigns within HubSpot.
Conduct QA testing to ensure accuracy across devices and compliance requirements.
Track campaign performance and contribute insights to improve funnel conversion.