Digital Marketing Coordinator

Eternal Optimist•Louisville, KY

29d•Onsite

About The Position

We’re looking for a hands-on digital marketing coordinator who will focus on developing and delivering content creation for four restaurant concepts — two full-service, upscale dining and two counter-service — each with strong local followings and distinct brand voices. You’ll plan, create, and post all social content. You’ll shoot Reels/TikToks on site, write engaging copy, manage community engagement, and build each concept’s digital personality to drive reservations, online orders, and brand loyalty.

Requirements

2+ years of digital marketing experience in hospitality or consumer brands
Proficient in mobile editing
Attention to detail in spelling and grammar
Organized with asset management and posting schedules
Comfortable working evenings/weekends
Working full-time, on-site in the restaurants

Responsibilities

Capture and edit daily short-form content (prep, plating, guest moments)
Publish posts and maintain content library
Manage comments and DMs; escalate as needed to the appropriate managers
Provide fast DM/comment response times
Track social metrics weekly
Maintain a content calendar across all four restaurants
Lead storytelling and partner with general managers and owners for alignment
Write captions and manage posting schedule
Manage and share highlights and event posts
Engage with local creators and influencers
Maintain brand consistency for each location
Build and send email campaigns for each concept
Set up basic automation
Draft clear, on-brand copy
Track basic metrics
Support the set-up and execution of loyalty programs
Coordinate with general managers to promote loyalty benefits across all digital marketing and on-premises channels
Keeps guest lists, segments and offers organized
Use the metrics within the programs to build guest journeys