Digital Marketing Coordinator | Full-Time | Moody Center

Oak View Group•Austin, TX

7d•$22 - $26

About The Position

The Digital Marketing Coordinator is an entry-level role responsible for supporting the systems and platforms that power marketing campaigns and audience engagement. This position sits at the intersection of marketing and technology, helping manage CRM and email platforms, optimizing marketing tools, managing website and app content, and translating marketing data to actionable insights that further support live event marketing initiatives. This role pays an hourly rate of $22.00-$26.00. Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays). This position will remain open until June 19, 2026. At Moody Center in Austin, Texas, we are building a championship organization that serves our fans, community, and business partners through world-class sports, entertainment, and experiences. We believe our employees are our greatest assets.  We strive to create a culture that empowers and inspires our employees to go above and beyond for our clients, patrons and community. Moody Center is Austin’s new arena that gave the “Live Music Capital of the World” the world-class arena it deserves.  Moody Center is a premiere 15,000+ seat venue that hosts the biggest artists and acts on the planet. Designed specifically for concerts, the new arena is home to The University of Texas Women’s and Men’s basketball games, family shows, and other sporting and community events. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group, Live Nation/C3 Presents, The University of Texas at Austin, and Minister of Culture, Matthew McConaughey. Moody Center has been recently named the Arena of the Year by Pollstar and by the Academy of Country Music.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or a related field.
1-3 years of experience in digital marketing, marketing operations, or marketing technology.
Experience working with CRM or email marketing platforms; experience with Salesforce Marketing Cloud preferred.
Familiarity with project management tools such as Asana and website CMS platforms.
Experience using Google Analytics 4 (GA4) to analyze website traffic and campaign performance.
Working knowledge of HTML/CSS and experience using SQL for data queries or segmentation.
Strong analytical skills and comfort working with marketing data and reporting.
Excellent attention to detail, organization, and problem-solving skills.
Ability to manage multiple priorities and collaborate across teams in a fast-paced live entertainment environment.

Responsibilities

Support the day-to-day management and optimization of marketing technology platforms, including CRM, email marketing, marketing automation, and CMS tools.
Help maintain integrations and data flows across marketing platforms.
Identify opportunities to improve workflows and implement marketing automations that increase efficiency and campaign performance.
Document processes, best practices, and platform usage to support team adoption and consistency.
Build, schedule, and deploy email campaigns using Salesforce Marketing Cloud.
Create and maintain audience segments using CRM data and behavioral insights.
Conduct quality assurance checks to ensure campaign accuracy, including links, personalization, and targeting.
Create and manage automated email journeys and trigger-based communications to support lifecycle marketing initiatives.
Maintain customer data hygiene, including list management, deduplication, and segmentation.
Monitor campaign performance and assist with reporting on key metrics.
Manage updates and content within the website and App CMS.
Ensure web and app content aligns with marketing campaigns and is functioning properly.
Collaborate with third-party website developer to troubleshoot website issues, build bespoke campaign-specific landing pages, etc.
Build and maintain dashboards and recurring reports to track marketing performance.
Use Google Analytics 4 (GA4) to monitor website performance, user behavior, and conversion trends, supporting campaign analysis and identifying opportunities to improve engagement and conversions.
Help ensure tracking accuracy and data quality across marketing platforms.