Digital Marketing Content Specialist

University Health • San Antonio, TX

391d

About The Position

The Digital Marketing Content Specialist at University Health plays a crucial role in the Corporate Communications & Experience Department, leading various digital communication platforms. This position focuses on creating engaging content for email marketing, newsletters, SMS, and public websites, while also analyzing and optimizing digital content performance to enhance audience engagement and service communication.

Requirements

• Bachelor's degree in communications, public relations, marketing, journalism, or a related field.
• Five years of communications or content writing experience.
• Strong analytical skills and planning skills.
• Ability to work independently and as part of a team, managing multiple projects and setting priorities effectively.
• Excellent grammar and writing skills.

Nice To Haves

• Experience with AP Style writing.
• Familiarity with MailChimp, Bitly, and Monday.com.

Responsibilities

• Serve as the lead for various digital communication platforms including email marketing, e-newsletters, SMS, and public websites.
• Coordinate the planning, development, implementation, and evaluation of newsletters and ad hoc deployments.
• Curate information into consumer-friendly content that engages the target audience and increases metrics.
• Maintain email marketing scheduling and content, improving communication effectiveness.
• Collaborate with the Digital Marketing Manager to develop campaigns for SMS and phone calls.
• Write scripts supporting external department programs and marketing campaigns.
• Analyze, measure, report, and optimize digital content performance, recommending improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree