Digital Marketing Communications Consultant

Caterpillar Inc.•Peoria, IL

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. The Cat® Digital group is the digital and technology arm of Caterpillar Inc., responsible for bringing world class capabilities to our products and services. With over 1.5 million connected assets worldwide, we're focused on using data, technology, advanced analytics, and AI capabilities to help our customers build a better world. Job Summary: Caterpillar’s VisionLink marketing team is hiring a Marketing Communications Consultant to develop promotional strategies, lead initiatives that support the growth of VisionLink, and collaborate closely with internal stakeholders to execute the VisionLink digital marketing and communications plan. The ideal candidate is detail-oriented and highly collaborative, with strong interpersonal skills and the ability to identify risks, resolve issues, and drive alignment. They demonstrate excellent organizational and prioritization skills, are self-motivated, and possess the confidence to take initiative and make informed decisions.

Requirements

Customer Focus: Working knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Working knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Working knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Working knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Working knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Understanding of and ability to analyze, report on, and optimize campaign performance
Proficiency in the Office 365 suite of tools
Proficiency in Power BI
Google Analytics certification
Salesforce Marketing Cloud certification

Responsibilities

Support business objectives and identify opportunities to develop and align marketing tactics.
Work with internal partners to develop and execute marketing promotion strategies for VisionLink.
Develop, implement, and oversee omnichannel strategy and activation.
Execute the strategy of paid and non-paid advertising across channels.
Create, lead, and manage marketing campaigns from planning through analysis (e.g., marketing automation).
Partner with diverse teams across the enterprise, developing and leveraging strong networks across organizational boundaries.
Conduct market and competitive research to identify new opportunities and industry trends.
Establish metrics to monitor and evaluate the effectiveness of existing marketing tactics, suggesting necessary interventions for improvement.
Maintain effective communication within the marketing department to align marketing strategy with changing business objectives.