Digital Marketing Automation Specialist
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About The Position
Yamaha has an excellent opportunity for a Digital Marketing Automation Specialist to join our Motorsports team in Marietta, GA. The Digital Marketing Automation Specialist will be the key tactical point of contact for Salesforce Marketing Cloud (SFMC) and email marketing. This role is responsible for managing email campaign creation, personalization strategies, and reporting, while also handling creative tasks such as optimizing visuals for email campaigns. The CRM Specialist will work across multiple business lines to ensure that marketing efforts align with business goals, utilizing SFMC features like AmpScript and Automation Studio to enhance personalization and segmentation. Additionally, the role involves maintaining the marketing campaign calendar, collaborating with cross-functional teams, and optimizing digital assets for targeted email campaigns.
