Digital Marketing & Automation Manager, Department of Computer Science

University of Texas at Austin•Austin, TX

64d•$75,000

About The Position

This position will support the university's Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin's thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity. UTCS is seeking a Digital Marketing & Automation Manager to own UTCS's digital marketing efforts with a focus on enrollment marketing for our online graduate programs. This role manages the marketing automation platform (MAP), develops and executes multi-channel lead nurture campaigns, and delivers performance reporting. This role also serves as the primary liaison with external vendors for paid media and lead generation while building internal capacity to supplement and eventually bring lead gen campaign execution in-house.

Requirements

Bachelor's degree in communications, marketing, communications, business, or a related field.
Minimum of six years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
Proven ability to plan, execute, and measure paid digital advertising campaigns.
Strong data analysis and reporting skills.
Knowledge of SEO and web analytics.

Nice To Haves

More than six years of experience in digital marketing.
Experience in enrollment marketing, higher education, or student recruitment.
Experience implementing and managing a new MAP within a complex organization.
Familiarity with state/university technology compliance (TX-RAMP, FERPA).
Demonstrated success in improving marketing funnel performance and ROI.

Responsibilities

Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.
Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.
Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the program's website.
Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.
Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.
Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.
Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.
Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.
Stay current on higher education marketing trends, platforms, and compliance requirements.
Other related duties as assigned