FT Digital Marketing Associate

Johnston Community College•Smithfield, NC

35d

About The Position

The Digital Marketing Associate will play a key role in supporting JCC's marketing and enrollment efforts by implementing and optimizing digital marketing campaigns, creating engaging content for web and social media, tracking performance metrics, and collaborating across departments to enhance the college's brand visibility and student engagement. This position contributes to both recruitment and retention initiatives, helping to tell the JCC story and drive measurable outcomes.

Requirements

Proficiency in Microsoft Suite.
Proficiency in Adobe Photoshop or other graphic editing software.
Proficiency in Google Analytics and social platform insights.
Basic knowledge of how to update website content, experience with WordPress preferred.
Proven ability to successfully manage multiple tasks simultaneously.
Exceptional writing and editing skills.
Strong problem-solving skills
Strong organizational and project management skills
Ability to work collaboratively with groups of all levels including staff, students, board members, donors, and others.
Ability to read and interpret documents, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence. Ability to speak effectively on the telephone and in person.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
High School Diploma or General Education Degree (GED)
One (1) to three (3) years of experience in marketing support, customer service, or related field.

Nice To Haves

Associate's degree in business administration or marketing related field.

Responsibilities

Assist in the development, execution, and management of digital marketing campaigns (paid and organic) across channels such as social media (Facebook, Instagram, LinkedIn, Twitter), search engine marketing (SEM), display advertising, email marketing, and content marketing.
Manage and maintain the college's digital assets including website content, landing pages, microsites, and digital banners, ensuring alignment with brand guidelines and accessibility standards.
Create, edit, and publish compelling digital content: social posts, infographics, videos, blog articles, newsletters, and event promotions.
Monitor and analyze digital campaign performance, web analytics (e.g., Google Analytics), social metrics, and email automation reports; prepare regular reports with insights and recommendations for optimization.
Collaborate with Admissions, Continuing Education, Workforce Development, academic departments, and other campus units to gather content, support program marketing, and align messaging with institutional goals.
Assist with Search Engine Optimization (SEO) and content strategy to improve visibility and reach, including keyword research, metadata optimization, and content audits.
Maintain the college's social media calendar; schedule and publish posts; engage with followers; monitor social listening and respond to inquiries or mentions in line with college policy.
Stay current with digital marketing trends, technologies, and best practices, particularly within higher education and community college contexts.
Ensure brand consistency across all digital touchpoints, following JCC's brand guidelines.
Assist with other marketing and communications projects as needed (events, print collateral, signage, photography coordination).
Other duties as assigned.