Digital Marketing Associate, Zappos & Shopbop

Amazon • New York, NY

4d

About The Position

Shopbop and Zappos, Amazon subsidiaries, is looking for a Digital Marketing
Associate to support in the day-to-day execution of our Digital Marketing
programs. This role will support in paid SEM, social, and affiliates, and will
be responsible for managing and improving our creative briefing process.
Teamwork, time management, strong communication skills, and attention to detail
are crucial for success in this role.

Requirements

• 2+ years of professional non-internship marketing experience
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Bachelor's degree or equivalent

Nice To Haves

• Experience in e-commerce, start ups, advertising, commercial
• Agency experience
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Responsibilities

• Support the launch of new strategies across our brand and performance marketing channels
• Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
• Responsible for asset and copy distribution
• Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
• Manage the execution of our COOP and brand partnership campaigns
• Put together creative recaps to walk our creative and editorial team through creative wins and best practices
• Review all previews of ads before launch, ensuring these align with business best practices
• Communicating campaign deliverables, objectives and timelines to all cross-functional teams
• Create competitive studies, gather insights and distill findings
• Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
• Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level