Digital Marketing-Associate Director

Verizon • Irving, TX

21h • Hybrid

About The Position

The Associate Director of Digital Marketing Performance and Planning (Value Brands) will be the Campaign Performance & Planning lead across all Digital Marketing Value brands. This role will lead marketing analytics for digital marketing and media investment, spend optimization, and campaign performance analytics & reporting across each of our channels, programs and tactics. This role requires a strategic thinker who is rooted in Business Intelligence with a strong understanding of digital channels, trends, and technologies in the prepaid wireless phone industry. Leading the Campaign Performance marketing analytics for the Value brands across each of our digital channels, programs and tactics. Partnering with Integrated Demand Planning, CMI and Marketing to identify new or missed opportunities in targeting, messaging or tactical mix. Working closely with the business reporting, analytics, and agency teams to develop simplified solutions to establish and streamline our performance. Being responsible for establishing and tracking Digital Marketing KPI’s as it relates to performance, efficiency and profitability. Leading transformation business casing with strategy, business transformation and Finance as it relates to Digital Marketing Initiatives. Identifying and recommending acquisition and revenue opportunities for Value Prospects and partnering with the technical teams to establish a prospect database for audience analysis and targeting. Working with a large dataset environment, solving complex technical problems with the assistance of other subject-matter specialists, and partnering with other teams to drive Verizon Value initiatives. Being responsible for targets on improving various KPIs through personalized data driven recommendations. Identifying business problems and developing analytic techniques to provide solutions to external teams. Identifying opportunities, size potential gains, and present actionable plans. Driving multiple technical and data-related projects of varying scopes and complexities. Working with other business units within Value, vendors, and executives to represent and drive our organization's strategy. Using data visualization and other data-gathering methods to either provide internal strategic direction or guide decisions for other teams. Working with marketing and product teams to identify new audience and segment opportunities, and efficient ways to build unique and diverse programs for them. Establishing points of integration for digital cross-program strategies. Monitoring and identifying new technologies or tactics for evaluation and testing. In this role, you will have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday and Thursday).

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant work experience required demonstrated through one or a combination of work and/or military experience or specialized training.
• Experience in analytics, strategic marketing, planning, and financial analysis.
• Experience with research, analytical, and critical thinking.
• Experience and proficiency in SQL and working with large data sets.
• Value Based Marketing / CRM experience.

Nice To Haves

• Experience with data mining and visualization skills.
• Experience with Data Warehousing or Teradata SQL.
• Ability to create compelling narratives to influence decision makers.
• Ability to build detailed and compelling financial business cases.
• Presentation experience with executive leadership.
• High proficiency with Microsoft Office and G Suite.
• Code automation platform experience (BTEQ).
• Demonstrated experience developing effective customer marketing strategies.
• Expert Experience obtaining, interpreting, and implementing customer insights data.
• Demonstrated experience in documenting / optimizing end-to-end experiences and pain points.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Proficient in using marketing automation platforms and CRM systems.

Responsibilities

• Leading the Campaign Performance marketing analytics for the Value brands across each of our digital channels, programs and tactics.
• Partnering with Integrated Demand Planning, CMI and Marketing to identify new or missed opportunities in targeting, messaging or tactical mix.
• Working closely with the business reporting, analytics, and agency teams to develop simplified solutions to establish and streamline our performance.
• Being responsible for establishing and tracking Digital Marketing KPI’s as it relates to performance, efficiency and profitability.
• Leading transformation business casing with strategy, business transformation and Finance as it relates to Digital Marketing Initiatives.
• Identifying and recommending acquisition and revenue opportunities for Value Prospects and partnering with the technical teams to establish a prospect database for audience analysis and targeting.
• Working with a large dataset environment, solving complex technical problems with the assistance of other subject-matter specialists, and partnering with other teams to drive Verizon Value initiatives.
• Being responsible for targets on improving various KPIs through personalized data driven recommendations.
• Identifying business problems and developing analytic techniques to provide solutions to external teams.
• Identifying opportunities, size potential gains, and present actionable plans.
• Driving multiple technical and data-related projects of varying scopes and complexities.
• Working with other business units within Value, vendors, and executives to represent and drive our organization's strategy.
• Using data visualization and other data-gathering methods to either provide internal strategic direction or guide decisions for other teams.
• Working with marketing and product teams to identify new audience and segment opportunities, and efficient ways to build unique and diverse programs for them.
• Establishing points of integration for digital cross-program strategies.
• Monitoring and identifying new technologies or tactics for evaluation and testing.

Benefits

• health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance
• matched 401(k) savings plan
• up to 8 company paid holidays per year and up to 6 personal days per year
• paid parental leave
• adoption assistance and tuition assistance
• incentive based position with the potential to earn more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level