Kimberly-Clark-posted 11 days ago
Full-time • Mid Level
Hybrid • Atlanta, GA
5,001-10,000 employees

Digital Marketing Asset Manager Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Digital Marketing Asset Manager role activates and executes web strategies for the Kimberly-Clark North America Professional business. This role turns strategic direction into website outputs that support value-based relationships with prioritized “choosers” and distributors. Successful candidates will be creative, proactive problem-solvers with a collaborative approach, results-focused attitude, and outstanding attention to detail and project management skills. In this role you will: Website Management and Performance: Support the North American (US and Canada) website products and deliver a high-quality connected experience for users, aligning the website with the organization's brand, strategy, and standards. Working with our Sitecore Editor, this role will be coordinate updates on the website, leading basic QA, partner across the organization and with vendor partners for translations and approvals. Project management: Collaborate with cross-functional teams to execute initiatives that support our business and web strategies. Maintain assets such as our content calendar, process documentation and roadmap updates. SEO Support: In partnership with SEO resources, coordinate updates based on recommendations to enhance web visibility and performance. Measure and Optimize: With support from analytics partners, maintain web scorecard and provide actionable reports to stakeholders and leadership. Manage optimization projects based on findings. Collaboration: Work closely with partners in DTS, Martech on web roadmap initiatives and maintaining site performance. Gather requirements and act as a liaison for Martech web initiatives. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role you will need the following qualifications:

  • Website Management and Performance: Support the North American (US and Canada) website products and deliver a high-quality connected experience for users, aligning the website with the organization's brand, strategy, and standards.
  • Working with our Sitecore Editor, this role will be coordinate updates on the website, leading basic QA, partner across the organization and with vendor partners for translations and approvals.
  • Project management: Collaborate with cross-functional teams to execute initiatives that support our business and web strategies.
  • Maintain assets such as our content calendar, process documentation and roadmap updates.
  • SEO Support: In partnership with SEO resources, coordinate updates based on recommendations to enhance web visibility and performance.
  • Measure and Optimize: With support from analytics partners, maintain web scorecard and provide actionable reports to stakeholders and leadership.
  • Manage optimization projects based on findings.
  • Collaboration: Work closely with partners in DTS, Martech on web roadmap initiatives and maintaining site performance.
  • Gather requirements and act as a liaison for Martech web initiatives.
  • Bachelor's degree in Marketing, or Digital management function; or related
  • 3+ years’ work experience in project management, web management, and analytics
  • Experience with Content Management Systems (CMS), web process/project management, adherence to basic best practices, and conducting testing.
  • Practical knowledge and understanding of web analytics, measurement and optimizations – using common web analytics and site health tools such as GA4 and GSC.
  • Knowledge of web and digital marketing best practices, with a working understanding of SEO and UX principles.
  • Strong problem-solving skills, with a keen attention to detail and an ability to think creatively and iteratively to solve problems and address opportunities.
  • Proven ability to manage stakeholder relationships and work collaboratively with cross-functional teams.
  • Familiarity with Agile methodologies and practices and web experimentation.
  • Working with IT in a large organization.
  • Experience working in a B2B, or CPG company is a plus.
  • Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
  • Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
  • Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
  • Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
  • Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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