Digital Marketing Analyst

Wyndham Hotels & Resorts•Orlando, FL

13d

About The Position

The Digital Marketing Analyst will be responsible for working closely with various departments throughout the organization in order to directly support business & hospitality initiatives. They will be responsible for supporting strategic implementation and optimization of our paid digital efforts and campaigns across various marketing channels including paid search, programmatic display, paid social, affiliate, influencer, online video ads and more. This role will help leverage digital media to achieve and exceed Global Rental Operations business objectives, and partners with business groups across the organization to deliver against key drivers for the organization such as booking generation, rewards member prospecting/retention and overall brand awareness. They will maintain a close partnership with our digital marketing agency as well as teams such as campaign management, social, brand, creative, SEO/AEO, and analytics.

Requirements

Bachelor's degree in marketing, Business, Hospitality or related field required.
4 years of experience in digital marketing, paid media, or performance marketing required.
Experience supporting paid digital media programs across channels including paid search, programmatic display, paid social, affiliate, influencer, and online video advertising.
Hands-on experience executing and optimizing paid media campaigns in Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads, and programmatic DSPs.
Experience managing day-to-day execution of paid media campaigns, including campaign set-up, quality assurance, pacing adjustments, bid strategy optimization, and performance monitoring.
Knowledge of audience targeting, keyword strategy, audience segmentation, and campaign structure best practices across paid media platforms.
Strong analytical skills with experience reviewing dashboards, campaign reports, and performance datasets to extract insights, identify trends, and formulate optimization recommendations.
Experience conducting competitive analyses, platform research, and partner evaluations to determine optimal media channel mix and campaign opportunities.
Ability to work collaboratively with internal teams (analytics, creative, brand, SEO/AEO, social) and external agency partners to execute campaigns and ensure alignment with business objectives.
Excellent communication and presentation skills; comfortable presenting performance summaries and optimization strategies to cross-functional teams.
Experience working on campaigns that cross multiple channels including but not limited to direct marketing, online media placement, telemarketing, email, web, mobile, social and print/offline materials also required.
Experience working in or with cross-functional teams including analytics, creative, brand, SEO/AEO, and social required.

Nice To Haves

Experience working within affiliate marketing platforms such as Impact, CJ, Rakuten, and Rokt, and influencer platforms/tools.
Experience using Google Analytics 4 and Looker Studio for performance reporting, insights development, and KPI tracking.
Experience working with data visualization dashboards, campaign reporting interfaces, and agency-delivered reports.
Familiarity with on-site analytics tools such as Quantum Metric is a plus.
Understanding of tracking, conversion pixels, UTM tagging, and media measurement frameworks.
Experience conducting digital media audits or campaign quality assessments, a plus.
Experience partnering with or managing external media agencies, vendors, or platform partners, preferred.
Experience supporting digital media strategies aimed at driving conversions, bookings, prospecting, retention, and brand awareness.
Hospitality, travel, or vacation ownership industry experience, preferred.
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Responsibilities

Paid Digital Media Strategic Execution Support Digital Marketing Managers through strategy implementation, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic display, paid social, affiliate, influencer, and online video ads to meet business KPIs
Facilitate the build, launch, and campaign delivery across all applicable channels including paid search, programmatic mobile & display, paid social media, native and online video ads
Partner and collaborate with internal business teams (marketing, analytics, creative) as well as our digital marketing agency to deploy and evolve program based on changing business needs/objectives
Execute and facilitate execution of campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs
Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution
Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure
Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs
Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance
Continuously monitor digital campaign performance results in conjunction with our digital marketing agency to determine what is working and what can be improved
Work closely with the analytics team, Manager and our digital marketing agency to identify key drivers of engagement and conversion and ensure KPIs are embedded within campaign strategy
Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs
Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success

Benefits

Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program