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The Digital Marketing Advisor at FedEx is a pivotal role that involves planning and executing digital product strategies, technology and product development, and customer engagement strategies to enhance the company's product and service portfolio. This position operates under minimal supervision and requires a proactive approach to market and competitive analysis, product analysis, and digital industry research. The advisor will work closely with cross-functional teams to define, implement, and launch market-leading, customer-centric products or programs. In this role, the advisor will provide subject matter expertise to support strategic priorities and maintain a deep understanding of products and technologies through ongoing training and research. This knowledge will be leveraged to drive best practices and foster continuous improvement within the organization. The advisor will also be responsible for taking a data-first approach to understanding customer needs, translating these insights into frictionless digital customer experiences, and ensuring that the digital solutions developed are of the highest quality and delivered to market swiftly. The position requires strong analytical and creative thinking skills to produce world-class digital solutions through experimentation and innovation. The advisor will also be expected to perform other duties as assigned, contributing to the overall success of the digital marketing initiatives at FedEx.
