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Digital Marketer

$60,000 - $60,000/Yr

Beaver Toyota of St. Augustine - Saint Augustine, FL

posted about 2 months ago

Full-time - Entry Level
Saint Augustine, FL

About the position

Beaver Toyota is seeking an experienced Digital Marketing Specialist to enhance its online presence through various digital marketing initiatives. The role involves developing and executing successful online campaigns, focusing on SEO, web analytics, and targeted advertising across both traditional and non-traditional platforms. The ideal candidate will leverage their analytical skills to measure and optimize marketing results, ultimately shaping the company's online strategy and customer engagement.

Responsibilities

  • Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO, web analytics, content marketing, and paid advertising on emerging platforms.
  • Perform ongoing keyword research, optimize on-site and off-site elements, and regularly update website content to improve search engine rankings.
  • Utilize web analytics tools (such as Google Analytics) to track, analyze, and report on KPIs.
  • Create and execute targeted advertising campaigns on non-traditional (OTT, Podcasts, etc.) media platforms to reach diverse audiences and drive brand awareness and presence.
  • Stay abreast of emerging digital marketing trends, tools, and best practices.
  • Manage digital marketing budgets and vendor relationships, ensuring cost-effectiveness and maximizing ROI.
  • Monitor, analyze, and refine marketing initiatives based on data-driven insights, delivering measurable improvements in traffic, conversions, and lead generation.

Requirements

  • Minimum of 2 years of experience in digital marketing, with a focus on SEO, web analytics, and online advertising.
  • Strong working knowledge of analytics tools (e.g., Google Analytics, Google Search Console) and SEO software.
  • Proven ability to develop and execute successful digital campaigns, from concept to analysis.
  • Excellent written and verbal communication skills, with a keen eye for detail and brand messaging.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
  • Expertise with emerging advertising platforms and digital marketing technologies.

Benefits

  • Competitive pay, including potential bonus and performance-based incentives
  • Comprehensive medical, dental, life, and disability insurance options
  • Flexible Spending Plan
  • 401(k) retirement plan with company match
  • Paid vacation and paid birthday off
  • Generous employee discounts
  • Professional development opportunities and ongoing training
  • A family-oriented, friendly work environment focused on career growth
  • Flexible work schedules and supportive team culture
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