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Digital Marketer

$57,302 - $62,950/Yr

Pool Geek - Howell, MI

posted 2 months ago

Full-time - Entry Level
Howell, MI
Miscellaneous Manufacturing

About the position

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will be responsible for developing and executing online marketing strategies that enhance brand awareness, drive traffic, and generate sales. This role requires a blend of analytical skills and creative thinking, as well as proficiency in various digital marketing tools and platforms.

Responsibilities

  • Develop and implement comprehensive digital marketing campaigns across various channels, including social media, email, and PPC advertising.
  • Utilize performance marketing techniques to optimize campaigns for maximum ROI.
  • Create engaging content for websites and social media platforms, ensuring alignment with brand voice and messaging.
  • Analyze campaign performance using analytics tools to track key metrics and report on results.
  • Maintain content management systems to ensure website content is up-to-date and optimized for search engines.
  • Stay current with industry trends and emerging technologies to ensure the company remains competitive in the digital landscape.

Requirements

  • Proven experience in digital marketing or related field, with a strong understanding of advertising strategies and performance marketing principles.
  • Proficiency in analytics tools to measure campaign effectiveness and derive actionable insights.
  • Expertise in digital marketing platforms, including Google AdWords, Microsoft Ads, and Facebook Ads.
  • Strong analytical skills and expertise in Microsoft Excel.
  • Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences.
  • Ability to work independently as well as collaboratively within a team environment.

Benefits

  • 401(k) matching
  • Flexible schedule
  • Health insurance
  • Paid time off
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