Digital Manager, Global Calvin Klein
About The Position
The Digital Manager, Global Calvin Klein role offers a unique opportunity to shape luxury digital storytelling at global scale across content, commerce, and culture. You will develop and deploy global digital strategies and toolkits across fragrance launches and evergreen programs, translating brand vision into high-performing executions across social, eCommerce, media, retailtainement, and emerging platforms. You will ensure digital content is optimized for performance while maintaining brand standards, partnering with global teams, markets, agencies, and licensors to deliver consistent, scalable, and best-in-class digital experiences. The team consists of Global Digital team members working closely with brand, creative, media, eCommerce, and licensing teams. All your colleagues are collaborative, fast-paced, strategic, and digitally driven. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.
Requirements
- 5+ years of experience in digital, eCommerce, or content strategy (beauty, luxury, or fashion preferred)
- Strong understanding of digital ecosystems across eCommerce, social, and media
- Experience developing global toolkits and scaling digital guidelines across markets
- Deep knowledge of retailer.com best practices (Amazon, Sephora, Ulta, key global partners)
- Strong project management and stakeholder management skills
Nice To Haves
- Background in luxury fashion, fragrance, or beauty
- Experience working with a license or on the agency side
- Experience with global campaigns and multi-market rollouts
- Familiarity with digital shelf analytics and content performance optimization
- Experience with emerging commerce platforms such as TikTok Shop
- Strategic mindset with passion for innovation, culture, and digital trends
Responsibilities
- Global Digital Strategy & Storytelling:
- Support the development of global digital strategies across key fragrance launches
- Translate brand campaigns into digitally native executions across platforms and markets
- Identify opportunities to elevate digital storytelling aligned with luxury brand standards
- Content & Toolkit Development
- Lead the creation of global digital toolkits across Retail.com, Amazon, Social Media, Retailtainment, Innovation, and Media
- Define best practices for asset formats, copy, and platform guidelines
- Partner with brand marketing teams to embed digital-first thinking from concept to execution
- Digital Excellence
- Instill best practices for digital shelf excellence across global retailers
- Guide markets on PDP optimization, A+ content, and conversion-driving strategies
- Monitor competitive landscape and benchmarks to elevate performance
- Social & Media Content Strategy
- Support development of social-first and paid media content strategies
- Ensure content is optimized for platform performance and channel behaviors
- Partner with media teams to align content with placements and KPIs
- Project Management & Governance:
- Manage end-to-end project delivery across global markets and stakeholders
- Track asset development, approvals, and distribution across teams
- Navigate complex approval processes with licensors while maintaining creative integrity
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
