Digital Growth Intern

Boys & Girls Clubs of America•Atlanta, GA

3d•Onsite

About The Position

The Digital Marketing Growth Intern will support BGCA’s digital growth efforts across web, email, paid, and organic channels, with a focus on audience growth, lead generation, engagement, and conversion optimization. This role is ideal for someone curious about how digital channels work together to drive measurable impact and who wants exposure to analytics, experimentation, and campaign performance.

Requirements

Interest or passion for nonprofit work and the BGCA mission.
Interest in digital marketing, growth marketing, analytics, or performance strategy.
Strong analytical curiosity and willingness to learn how data informs decisions.
Basic familiarity with digital platforms (websites, email, social media, paid media).
Comfort working with spreadsheets, dashboards, or analytics tools (experience is a plus but not required).
Strong written and verbal communication skills.
Proactive, detail-oriented, and organized.
Ability to manage multiple tasks and meet deadlines.
Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

Assist with tracking and analyzing performance across digital channels (website, email, social, and paid media) to identify growth opportunities.
Support reporting on key metrics such as traffic, engagement, conversions, and lead generation.
Help maintain dashboards or reports that track campaign and channel performance.
Assist in the execution of integrated digital campaigns that support awareness, engagement, and fundraising goals.
Support audience journey mapping across channels (social → email → website → conversion).
Help identify opportunities to improve conversion paths, landing pages, and calls-to-action.
Conduct research on digital marketing trends, nonprofit benchmarks, and audience behavior.
Assist with A/B testing efforts (subject lines, creative, landing pages, CTAs).
Support SEO and content optimization efforts through keyword and performance research.
Partner with social, email, and web teams to support growth-focused content planning.
Assist in sourcing and organizing content, user-generated content, and audience insights to inform campaigns.
Help ensure content is optimized for performance and aligned with campaign goals.
Stay current on digital marketing trends, platform updates, analytics tools, and growth best practices.
Contribute ideas for improving digital performance and audience engagement.