Digital Franchise Marketing Coordinator

REA GROUP LTD•Richmond, VA

54d•Hybrid

About The Position

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women. The Digital Franchise Marketing Coordinator role sits within the Franchise Marketing Team, which provides our brokers with the support they need to deliver effective marketing activity. This team sits within the Corporate Communications, Events and Franchise Marketing team, as part of the wider Financial Services business unit at REA Group. The Digital Franchise Marketing Coordinator is responsible for delivering digital and social media marketing initiatives to support the broker network with lead generation and brand awareness. You'll develop social media content for brokers to implement in their businesses, and identify new areas of opportunity and trends that brokers can leverage. You'll work closely with our national brand team - collaborating on content to create synergies across brand and broker channels. This role is also responsible for providing hands-on support to brokers to help them implement successful digital marketing strategies to achieve their business goals. The role's core responsibilities are centred around supporting our network of 1,100 brokers with social media and digital marketing initiatives, with the goal of generating high-quality leads and increasing local brand awareness through their online marketing activity.

Requirements

At least 2 years of digital, social media or franchise marketing experience
Relevant tertiary qualifications, with a degree in business, marketing or communications preferred
Sound knowledge of and experience with MS Suite (Excel and PPT)
Strong analytical and critical thinking skills
The ability to communicate effectively, present confidently, and build relationships with stakeholders across the broker network and internal teams, working both autonomously and as part of a team
The ability to adapt quickly and work productively in a fast-paced and agile environment.
An intermediate understanding of AI, how to use it to work smarter in the day-to-day and with the willingness to learn more and upskill as part of ongoing development goals.

Nice To Haves

Experience with Google Analytics, Facebook Business Manager, Tableau, Social Media Schedulers and Content Management Systems (advantageous but not essential)

Responsibilities

Build and implement social media and digital marketing strategies for the broker network that are in line with market trends and insights.
Create clever, relevant content that's timely, on-brand and well-written.
Act as the key point of contact in the Franchise Marketing Team for broker queries relating to digital marketing and social media.
Have a solid understanding of the fundamentals of social media across Facebook, Instagram, TikTok and Google Business Profile. You'll be across current trends and educate brokers on how to leverage these platforms to grow their following, attract new clients and nurture their existing customers.
Act as the key point of contact for broker onboarding, training and support with social media and our listing management tool, Birdeye.
Prepare and schedule monthly broker social media content based, leveraging campaigns, core mortgage topics and market trends or insights, and monitor the results each month to inform future content.
Co-ordinate social media content briefs based on broker requests, market insights or business focus areas.
Be the conduit between Franchise Marketing and the Consumer Brand team to review national social media content and build synergies between brand and broker socials.
Assess the performance of online and offline campaigns and marketing activity and interpret data and analytics to inform future marketing activity.
Report on franchise marketing KPIs such as local leads, local lead conversion rates, and consumer engagement for campaigns and digital marketing activity.
Work closely with sales, marketing and data insights teams to identify opportunities for new client acquisition.
Support the Marketing Onboarding Team with setting new brokers up on their digital marketing platforms and supporting with Google Business Profile verifications.
Understand and adhere to franchisor and regulatory requirements and ensure our brokers do too.

Benefits

A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave
Flexible parental leave offering for primary and secondary carers
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Hackdays so you can bring your big ideas to life

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