Digital Experience Specialist

OneBlood•Saint Petersburg, FL

23h

About The Position

Works independently and collaboratively to create, publish, and optimize digital content across the organization’s web platforms. Responsible for enhancing user experience, supporting marketing initiatives, improving search performance, and ensuring accessibility compliance.

Requirements

Bachelor’s degree from an accredited college or university and four (4) years of digital production experience or an equivalent combination of education, training and/or experience.
Ability to work with minimal supervision
Ability to adhere to high quality standards and follow strict, sometimes competing, deadlines
Ability to analyze, research and apply problem solving skills
Ability to organize work for timely completion
Ability to follow complex oral and written instructions
Ability to communicate effectively orally and in writing
Ability to work with minimal supervision
Ability to influence without authority
Ability to establish and maintain effective and cooperative working relationships with those contacted in the course of work
Proficient computer knowledge including Microsoft Office applications
Skill in utilizing Structure Schema Markup
Skill in multiple Content Management Systems (CMS), with knowledge of with Adobe Experience Manager (AEM) Sites
Skill in HTML, CSS, JavaScript
Skill in technical SEO and search visibility, with knowledge of SEO and site optimization tools including SEMRush, Google Lighthouse, SiteImprove, Google Search Console, and Google Business Profile Manager
Expert knowledge of web analytics and tag management, including Google Analytics, HotJar, Adobe Tag implementation, and Google Tag Manager, including a strong understanding of how to create, test and debug tags.

Responsibilities

Collaborates with internal teams to develop and implement digital content and system enhancements
Creates landing pages and metadata in support of blood drives, marketing programs, and key business objectives
Optimizes existing pages using new technologies and SEO and analytics insights to improve user experience, performance, and brand presentation
Conducts audits of digital content to identify errors and ensure compliance
Publishes, edits, proofreads, and refreshes web content to ensure accuracy, consistency, and alignment with campaign updates and brand messaging
Develops UX designs informed by research, data analysis, and testing results
Creates and maintains vanity URLs and custom redirects
Implements technical SEO enhancements to improve site performance and search visibility
Monitors organic SERP performance, competitive activity, and user behavior to identify opportunities for content optimization and UX improvements
Ensures WCAG and ADA compliance through regular audits, accessibility testing, and remediation of identified issues
Partners with IT and external vendors to support technical enhancements, maintain secure and compliant platforms, and resolve issues outside content authoring control
Recommends improvements to site navigation, layout, and user flows based on research, analytics, and industry best practices
Develops and shares performance reports, identifying trends and providing recommendations to improve engagement and retention
Manages digital tracking and infrastructure, including Adobe tags, Google Tag Manager, Google Business Profile, and support for hosting and DNS configurations.