Digital Experience Specialist

Esko, a Veralto company

8d•Remote

About The Position

Imagine yourself… Doing meaningful work that makes an everyday impact on the world around you. Thriving in a supportive team environment that inspires you to strive for excellence. Joining a company with a proven track record of success and an exciting future. It’s all possible with a role at Esko. Esko, a Veralto company, is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. Our integrated platform and comprehensive tools empower retailers, pre-media and trade shops, manufacturers, and converters to manage best-in-class packaging design and print processes. Innovation in the is built into the DNA of our business: every day, we challenge ourselves to be better by seeking out new ways to elevate our products, our processes, and our people. We also know that innovation and ingenuity starts with prioritizing a diverse workforce and a deeply inclusive workplace. We encourage people from all backgrounds to apply to our positions. Reporting to the Web Leader of Esko, you join our global web team as an experienced Digital Experience Specialist and play a key role in shaping the performance and visibility of Esko’s digital ecosystem. In this role you will focus on optimizing Esko.com and related web properties through strong technical SEO, analytics, and data-driven improvements — ensuring our digital experience supports awareness, engagement, and lead generation across regions. This role is to be remote in Europe. In this role, a typical day will look like: Technical SEO & Web Performance Lead technical SEO initiatives across Esko’s multilingual websites — optimizing site architecture, structured data, and crawl management for global visibility. Implement and maintain SEO best practices, addressing performance, indexing, canonicalization, and site speed optimization. Stay ahead of evolving AI-driven search and AI overview trends, adapting Esko’s SEO strategy to maintain strong organic performance. Website Management & Operations Collaborate within Esko’s global web team to maintain, optimize, and evolve the company’s web properties. Manage technical web projects — including landing page builds, site enhancements, and multilingual updates — from concept through delivery. Analytics & Tag Management Configure and maintain Google Tag Manager (GTM) and web analytics tracking across large, multilingual websites. Manage integrations between the CMS, marketing automation systems (e.g., Pardot, Marketo, HubSpot), and Salesforce to ensure accurate lead routing and measurement. Build and maintain dashboards and reports using GA4 and related tools to track website performance, engagement, and conversion metrics. Multilingual Website Coordination Support global site governance and localization workflows, ensuring consistent UX, content hierarchy, and SEO implementation across languages. Optimization & Innovation Identify opportunities to improve UX, SEO, and lead generation through A/B testing, analytics insights, and cross-team collaboration. Contribute ideas to enhance the digital experience in line with emerging web and search technologies.

Requirements

6+ years of experience managing or optimizing enterprise-level websites, ideally in B2B tech or software environments.
Demonstrated expertise in technical SEO for large, multilingual websites, including site audits, structured data, and schema implementation.
Strong technical proficiency with Google Tag Manager, GA4, and data layer configuration.
Familiarity with global web governance, localization, and translation workflows.
Solid understanding of SEO and its evolution in the era of AI and intelligent search.
Excellent project management, communication, and influencing skills — able to align diverse stakeholders around shared digital priorities.
Strong team spirit and collaborative mindset; thrives in cross-functional projects and enjoys partnering across disciplines.

Responsibilities

Lead technical SEO initiatives across Esko’s multilingual websites — optimizing site architecture, structured data, and crawl management for global visibility.
Implement and maintain SEO best practices, addressing performance, indexing, canonicalization, and site speed optimization.
Stay ahead of evolving AI-driven search and AI overview trends, adapting Esko’s SEO strategy to maintain strong organic performance.
Collaborate within Esko’s global web team to maintain, optimize, and evolve the company’s web properties.
Manage technical web projects — including landing page builds, site enhancements, and multilingual updates — from concept through delivery.
Configure and maintain Google Tag Manager (GTM) and web analytics tracking across large, multilingual websites.
Manage integrations between the CMS, marketing automation systems (e.g., Pardot, Marketo, HubSpot), and Salesforce to ensure accurate lead routing and measurement.
Build and maintain dashboards and reports using GA4 and related tools to track website performance, engagement, and conversion metrics.
Support global site governance and localization workflows, ensuring consistent UX, content hierarchy, and SEO implementation across languages.
Identify opportunities to improve UX, SEO, and lead generation through A/B testing, analytics insights, and cross-team collaboration.
Contribute ideas to enhance the digital experience in line with emerging web and search technologies.