Digital Experience Manager - Aveeno

Kenvue•Summit, NJ

9d•Hybrid

About The Position

Kenvue is currently recruiting for a: Digital Experience Manager - Aveeno What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here. Role reports to: Aveeno U.S. Leader (Adult & Baby) Location: North America, United States, New Jersey, Summit Work Location: Hybrid What you will do The Digital Experience Manager for Aveeno will own the strategy, content planning and creation, as well as development and optimization of digital experiences across owned channels (Website, CRM, etc.). This role focuses on delivering seamless, engaging, and personalized consumer experiences that align with brand objectives and drive engagement throughout the consumer journey. Working closely with cross-functional teams, the Digital Experience Manager will manage day-to-day execution of the digital product roadmap and contribute to continuous improvement initiatives.

Requirements

Candidates must be legally authorized to work in the United States
Bachelor’s degree in Marketing, Business, Technology, or a related field
Experience: 5-8 years in digital marketing, eCommerce, or consumer experience management.
Strong understanding of digital platforms, content optimization, and consumer engagement strategies.
Ability to manage multiple projects and collaborate effectively with cross-functional teams.
Familiarity with analytics tools (e.g., Google Analytics) and data-driven decision-making.
Excellent communication skills (written and verbal) and attention to detail.
Creative problem-solving skills and a proactive approach to improving consumer experiences

Responsibilities

Own the strategy, content plan, and execution for all Aveeno digital experiences (Website, CRM, guided selling), ensuring alignment with brand objectives.
Collaborate with brand category partners and media teams to maintain a consistent and engaging consumer experience across owned channels
Assist in creating and optimizing high-quality, SEO & AEO-friendly content that drives engagement and organic visibility.
Monitor content performance and recommend updates or improvements based on data and consumer trends.
Execute email marketing campaigns using automation tools to deliver personalized communications based on consumer behavior.
Track CRM list growth and apply best practices for list hygiene and segmentation.
Create and monitor key performance indicators (KPIs) for digital initiatives and provide insights to inform continuous improvement.
Work within Agile product development processes, contributing to sprint planning and backlog refinement.
Partner with cross-functional teams to ensure timely delivery of projects and seamless integration across platforms.