Digital Experience Designer

The VELUX Group•Campbell, CA

About The Position

VELUX America is actively seeking a talented, data-driven Digital Experience Designer to play a pivotal role on our Demand Generation team. As our DX Designer, you are equally comfortable developing a layout in Figma, tweaking JavaScript in a code editor, or building automation logic in a HubSpot workflow tool. You will collaborate closely with the Demand Generation Marketing Manager, working with various departments and our trusted agency partners to translate business goals into digital solutions. Your focus will be on reducing user friction and enhancing the VELUX brand through exemplary UI/UX and technical proficiency. As a champion of the customer journey, your role will be vital in improving our digital experiences. Success in this position requires a strong understanding of UI and UX fundamentals to ensure every digital touchpoint is intuitive, cohesive, and impactful.

Requirements

Bachelor’s degree in graphic design, web design, HCI, or equivalent practical experience.
5+ years in digital design, web development, or marketing operations.
Proven ability to apply strategic thinking to translate complex business objectives into intuitive, user-friendly digital solutions.
Strong proficiency in Craft CMS and HubSpot CRM, with hands-on experience building and maintaining production environments.
Strong working proficiency in HTML5, CSS3, and JavaScript, with the ability to modify templates, troubleshoot issues, and collaborate with developers when deeper customization is required.
Proficiency in industry-standard tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator), and XD/Sketch.
Working knowledge of Google Search Console, Google Analytics (GA4), and SEO auditing tools to monitor and enhance technical performance and performance analysis.
An exceptional portfolio demonstrating high-quality web projects, clear design thinking, and a sharp eye for detail.
Solid understanding of web design principles, user interface (UI) and user experience (UX) best practices, and responsive design.
Strong analytical skills with the ability to interpret user data and trends to optimize landing pages and email campaigns via A/B testing methodologies.
Proven ability to manage the execution of digital projects from start to finish, ensuring timeline accountability and high-quality deployment.
A commitment to VELUX values, collaborative communication, and a passion for staying ahead of digital design and marketing trends.

Nice To Haves

Experience working across multiple CMS platforms (e.g., Craft, Sitecore, WordPress) is a plus.

Responsibilities

Apply strategic design thinking to translate project goals into functional user experiences, ensuring every layout and workflow choice actively supports the customer journey and brand objectives.
Develop, deploy, and maintain Craft CMS websites, landing pages, templates, and interactive elements (using Twig, HTML5, CSS3/JS), utilizing a customer-centric design philosophy to ensure every digital touchpoint is intuitive, accessible, and conversion-optimized.
Build high-fidelity wireframes, interactive prototypes, and mobile-first mockups that translate complex user flows into responsive, production-ready designs that adapt seamlessly across all devices and screen sizes.
Design and build HubSpot workflows and email templates in partnership with Demand Generation and Marketing Ops to support lead nurturing, segmentation, and campaign execution.
Produce high-impact, brand-aligned content tailored for various digital channels to move users through the funnel—leveraging storytelling to drive awareness, simplify complex technical education, and spark measurable engagement.
Design and execute data-driven A/B testing strategies across web and email platforms, leveraging user behavior insights to iterate on visual components and optimize for maximum engagement and conversion.
Implement SEO best practices across web experiences (metadata, site structure, performance) and collaborate with internal and agency partners on broader SEO strategy.
Utilize performance data and analytics to optimize digital marketing experiences, developing clear, actionable reports that translate performance data into insights for the marketing team.
Maintain consistent brand standards across all VELUX America digital properties.
Continuously research and incorporate the latest digital marketing trends, best practices, and emerging technologies to keep our online presence modern and effective.