Digital Experience Analyst

Bose Corporation•Framingham, MA

About The Position

About Bose You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. About the Marketing Team The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth. About the role Our goal is to provide best in class online shopping experience to our consumers. The Senior Digital Analyst will drive the analytics and insight to deliver on that goal. The role will be part of the Digital Analytics team within Global Marketing Advanced Analytics and will focus on improving our understanding of the drivers of best-in-class online shopping experience. The selected candidate should have advanced understanding of digital user journey across multiple sessions, on-page engagement with content and page features and datasets underlying all web interactions will be essential for being successful in this role. Complementing these data driven insights with qualitative user research and survey responses will enable you to provide meaningful recommendations. Key will be your expertise in effectively engaging with cross-functional teams to increase the frequency and velocity of insights they use for optimizations. This is an opportunity to actively impact the creative process and ensure that the end-to-end consumer journey is well orchestrated. We are re-imagining the experience with a new platform and look for you to make an impact. If you are looking for a role in analytics that breaks the mold of focusing on reporting to really focusing on uncovering insights and deep consumer truths, then this role is for you.

Requirements

5+ years of experience in digital analytics
Advanced user of Google Analytics 4 & Google BigQuery
Experience in managing vendor relationships
Track record of impacting ecommerce experience through analysis
Demonstrate EQ to influence decision making without necessary authority
Technical knowledge of data visualization techniques (i.e. PowerBI, Tableau) & SQL knowledge.

Nice To Haves

1+ year of experience in qualitative user research preferred

Responsibilities

Be obsessed with the details. Understand the experience from a consumer’s lens. What are the users from a social campaign expecting when they land on one of our pages? Does the content between touchpoints translate for the user? Provide insights that really go at the core of the experience.
Work cross-functionally to impact change. Build credibility through your thoroughness of your analysis. Influence standard work processes (from the creative, to landing page optimization) to increase the velocity and frequency of data driven decision making.
Lead vendor engagement for Clickstream Analytics and qualitative user research.
Complement data driven findings with relevant qualitative feedback through user research. Establish a 360 view that zooms into granular feedback through scripted user research session or survey feedback to go beyond the quantitative analysis.
Utilize Google Analytics 4/BigQuery to find new and innovative ways to analyze the digital experience and site performance.
Be the key data storyteller that connects your research to meaningful insights that drive actions by audience ranging from a content producer to a CMO.

Benefits

Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary.
In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.

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