Digital Events Marketing Coordinator (Contract)

Zip

29d • $30 - $45

About The Position

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses. Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend. We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us! Please note this role is a 6-month contract with potential for long-term employment Your Role Zip is looking for a Digital Events Marketing Manager to join as a contractor on our Growth Marketing team. In this role, you will be responsible for planning, executing, and optimizing our webinar programs to drive engagement, generate leads, and enhance our brand presence. You will work closely with cross-functional teams to create compelling content and promote our webinars effectively. You will be responsible for managing the logistics, design, reporting, and budgeting of our virtual events including owned webinars, sponsored webinars with 3rd party partners, and content syndication efforts. You will work closely across departments with sales, brand and product marketing, demand gen, and customer marketing. The ideal candidate is experienced in project management, content ideation, copywriting, and has an eye for detail with the ability to manage multiple projects at once. They are resourceful, results-driven, strive for excellence, and thrive in a dynamic environment.

Requirements

• 3+ years in experience in webinar marketing or digital marketing
• Strong project management skills
• Experience in webinar management
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience in data-driven decision making.
• Creative thinker with a passion for storytelling and audience engagement.
• Capable of thriving in a fast-paced setting with meticulous attention to detail

Nice To Haves

• Experience in project management software, event marketing or management, and sales management tools: Asana, Salesforce, webinar platforms, etc.

Responsibilities

• Activate and support in managing a comprehensive webinar and content syndication (investments in sponsoring content across 3rd party partners/platforms) marketing strategies that aligns with our overall marketing goals.
• Collaborate with internal/external thought leaders and subject matter experts to develop engaging webinar topics, scripts, and presentations in addition to identifying the most effective content to promote (existing ebooks, reports, etc.) across content syndicates.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
• Utilize audience insights to tailor content and messaging, ensuring relevance and value to attendees.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
• Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze webinar performance metrics, providing actionable insights and recommendations for improvement.
• Create post-webinar follow-up strategies to nurture leads and convert attendees into customers.
• Maintain asana and/or other project management of event and webinar production.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees