starpower - Digital Director, Insights & Audience

Real Chemistry

30d • $95,000 - $135,000 • Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
About starpower:
starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Requirements

• 5–7+ years in analytics and audience intelligence ideally within marketing, advertising or consulting
• Strong skills in data analysis, visualization, and storytelling (Excel, Tableau, Power BI)
• Hands-on experience with leading social listening and audience intelligence platforms
• Experience synthesizing data from multiple sources into unified insights
• Detail-oriented, analytical, and curious about consumer behavior and cultural trends

Responsibilities

• Analyze audience intelligence platforms (e.g. Global Web Index (GWI), Comscore, Statista, Audiense, etc) to uncover demographic, psychographic, and behavioral insights
• Identify category dynamics and competitor activity for target audiences
• Support development of dashboards, trackers, and reports to monitor brand health, share of voice, and campaign performance for clients
• Translate consumer and brand data into digestible insights for strategy, creative, and account teams
• Partner with internal teams and clients to ensure insights directly shape planning and execution
• Train colleagues and clients on best practices in audience intelligence and social listening
• Stay current on tools, methodologies, and emerging best practices in data-driven marketing
• Support social listening tool management (e.g. Brandwatch, Meltwater, Sprinklr)
• Build and maintain audience segmentations using social, behavioral, and market data
• Identify emerging communities, cultural shifts, and consumer behaviors
• Partner with strategy teams to translate consumer insights into actionable brand strategies
• Synthesizing market, competitor, and category data into actionable intelligence
• Lead management and optimization of social listening tools
• Proactively monitor and analyze online conversations to identify trends, sentiment, share of voice, and brand health
• Deliver real-time and long-term insights that support campaign planning, brand reputation management, and influencer identification
• Translate raw data into clear, compelling insights and recommendations for account leaders and clients
• Deliver comprehensive reports highlighting opportunities, risks, and industry shifts
• Present insights in a consultative manner, driving strategic conversations

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
• Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
• Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees