Audience Insights and Analytics Lead

Roku•New York City, NY

9d•$117,000 - $135,000•Hybrid

About The Position

The Audience Insights team uses Roku’s first-party data to tell stories about TV consumer trends, behaviors, and preferences. We extract and analyze data, transforming findings into clear, digestible, and accessible insights about how Roku fits into the cultural landscape. Stakeholders rely on us for stories that (1) highlight consumer shifts to streaming, (2) offer empirical recommendations for clients, and (3) showcase Roku as a thought leader within the industry. As an Audience Insights & Analytics Lead within the Ad Sales organization, you will be working hands-on with our first party log data to develop and own projects that will inform clients of how culture plays out on Roku. For New York Only - The estimated annual salary for this position is between $117,000 - $135,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

5+ years of analytics or insights experience in media, technology, or advertising organizations.
Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets.
Knowledge of the TV industry and Roku’s strategic position in the landscape.
SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions.
Ability to “turn math into English”: transform raw data into compelling narratives and visuals, making the “so what?” clear to stakeholders.
Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions.
Can work dynamically and pivot as needed.
Comfort exploring new datasets and piecing together knowledge as you go.
Excellent verbal and written communication; able to tailor style based on the audience.
Entrepreneurial spirit: anticipate needs, find whitespace, generate ideas, innovate, and own work end-to-end.
Strong organization, prioritization, and time management skills.
Exceptional attention to detail.
Located in New York City, Los Angeles, or Chicago.

Nice To Haves

Interest in sports, content, and pop culture.
Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen’s NPOWER.
Experience ideating, building, and scaling home-grown tools, products, or dashboards.
Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems.
Proficiency with R or Python; experience building in Tableau or Looker.
Experience working with consumer or user insights.
Solutions-oriented
Curious
Critical thinkers
Self-starters
Pragmatic
Relationship-driven
Passionate about entertainment and data

Responsibilities

Partner cross-functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives.
Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments.
Serve as a go-to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities.
Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients.
Build and optimize self-serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale.
Contribute to thought leadership opportunities, ranging from whitepapers to quick press-optimized insights that capitalize on ephemeral moments.