Digital Dealer Major Group & Publics Advisor

J.D. Power

6d•$120,000 - $135,000•Remote

About The Position

The Digital Dealer Major Group & Publics Advisor is a senior-level advisor responsible for supporting large dealer groups, publicly traded dealer organizations, and centralized automotive retail enterprises across all OEM brands represented within the SmartDigital program. This role acts as the primary strategic partner to executive‑level leadership, digital marketing directors, centralized CRM/BDC teams, and enterprise retail operations leaders. You will oversee all SmartDigital programs, products, and OEM initiatives, ensuring consistent adoption, performance, and alignment across complex multi‑rooftop organizations. By providing comprehensive digital assessments, program recommendations, and enterprise‑scale strategic guidance, you will help dealer groups maximize digital performance, operational efficiency, and marketing ROI across all brands and channels. This is a full‑time remote position with a flexible schedule and 80% travel requirements. You will shape and strengthen the digital performance strategy of some of the largest automotive retailers in the industry, ensuring that SmartDigital programs deliver value, consistency, and measurable business results across every rooftop.

Requirements

5+ years of experience in automotive digital marketing, retail operations, consulting, or enterprise‑level dealer‑group engagement.
Strong understanding of multi‑rooftop organizational structures, including centralized marketing, BDC/CRM operations, and enterprise technology ecosystems.
Experience consulting with large dealer groups, public automotive organizations, or OEM partners on digital strategy.
Deep knowledge of websites, digital advertising, SEO/SEM, CRM, analytics, and digital retailing platforms.
Ability to lead strategic conversations with executives and influence organizational adoption of digital standards and best practices.
Demonstrated analytical strength with the ability to interpret complex performance data and present insights to leadership.
Excellent communication skills, with experience delivering presentations to senior leadership teams.
Ability to manage multiple enterprise accounts simultaneously while maintaining a high standard of service.
Strong organizational skills, attention to detail, and ability to create scalable processes across large groups.
Team‑oriented mindset with the ability to collaborate internally to support program success and continuous improvement.

Responsibilities

Serve as the primary SmartDigital advisor for large dealer groups and public automotive retailers, supporting all OEM programs within the portfolio.
Partner directly with enterprise digital leadership, marketing executives, CRM/BDC directors, and corporate operations teams to implement scalable digital strategies.
Conduct enterprise‑level performance reviews across websites, SEO, SEM, social media, reputation management, CRM, lead management, and retailing tools.
Provide guidance across all OEM digital programs under SmartDigital, ensuring alignment, compliance, and optimization across the dealer group.
Deliver in‑depth reporting and analytics for group‑level and rooftop‑level performance, identifying opportunities for increased efficiency and improved digital ROI.
Establish governance frameworks and best practices to ensure consistent digital execution across multiple rooftops and brands.
Lead strategic discussions on vendor selection, technology ecosystems, organizational process optimization, and digital workflow improvements.
Provide training, education, and strategic support to leadership teams on emerging digital trends and SMartDigital program enhancements.
Collaborate with internal SmartDigital teams to guide enterprise adoption, address escalations, and influence product direction based on dealer group needs.
Act as a problem‑solver and strategic consultant for complex digital‑marketing challenges affecting large‑scale organizations.