Digital Creative Specialist

Digital Creative Specialist•Syracuse, NY

2d•$65,000 - $75,000•Onsite

About The Position

In this role, you will contribute to our digital marketing growth through content development including social media, e-mail, blog, web marketing and on occasion sales collateral. Proficiency in the creation of social media graphics and copy, as well as digital media design are a must.

Requirements

Bachelors degree in English, Communications, Graphic Design, Marketing, Journalism, Public Relations, Business Administration, or a related field
Four (4)+ years of experience in digital creative design for social media and e-mail marketing for brands or businesses
Experience in applying good photographic techniques
Knowledgeable in designing and formatting files for digital and offset printing
Experience working with Hootsuite Enterprise
Experience creating direct e-mail campaigns
Experience writing corporate blog posts
Successfully clear drug screen and background check to meet industry and security licensing requirements

Responsibilities

Create strong and engaging organic and paid social media content (images, video and text) using software such as (Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, etc) for corporate social media channels on major platforms such as but not limited to LinkedIn, Facebook, Instagram, X, Snapchat, and YouTube.
Design digital graphics and copy for corporate websites
Design content for corporate presentations and sales collateral
Support employer growth strategies by assisting the recruiting teams through development of creative content that supports established social media strategies
Collaborate with the Marketing Team to develop strategies that meet company goals
Assist with live social media coverage during events
Build out, design, edit (images, video and text) and execute e-mail marketing campaigns and communicate in a clear, credible and concise manner
Author, edit, and layout (including copy, imagery, links, etc) blog posts utilizing SEO keywords and modern blog formatting
Maximize traffic by utilizing SEO keywords within each company page or social media platform
Monitor responses to posts via website, social media, or other platforms, as assigned, to better understand the audience and respond to users in a Social way while cultivating leads and sales
Manage, track and report on success of social media campaigns, as assigned, (organic and paid) to update internal staff on digital marketing usage statistics and metrics
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, industry trends and best practices, and then acting on the information
Work with internal departments to research and develop key issue communications
Assist the Marketing Department with other projects as needed