Digital Coordinator

Transgender Law Center•New York, NY

1d•Remote

About The Position

TLC's Communications department shapes and amplifies narratives that strengthen transgender and allied movements, ensuring critical analysis and storytelling reach the right audiences. We center Black, Indigenous, and People of Color (BIPOC) and trans voices, lead with authenticity and joy, and mobilize communities toward collective action in support of trans lives. The Digital Coordinator will play a key role in bringing this mission to life across our digital platforms. We are seeking a creative, self-motivated, and metrics-driven professional. This person must be serious about digital work, self-motivating, and thrive in a fast-paced environment that balances proactive content strategy with rapid response work. Working closely with the Senior Digital Programs Manager, this person will manage our editorial calendar, create compelling content, and analyze digital performance to ensure our programming reaches our priority audience, including trans and gender expansive communities, their caregivers, loved ones, and supporters. The ideal candidate is comfortable across social media platforms, skilled at translating values-driven storytelling into measurable impact, and deeply committed to uplifting trans, BIPOC, and disabled communities.

Requirements

1-3 years of previous digital experience at a comparable organization or company
Experience managing editorial calendar of a comparable organization or company
Experience researching, evaluating, and reporting on organizational digital and earned media metrics
Proficiency with Instagram, Facebook, X, and TikTok
Must have experience with Excel, Word, Outlook, and Air table, Slack, or other similar tools preferred
Must have technical experience with virtual events and webinars, including Zoom Meetings, Zoom Webinars, Facebook Live, and YouTube Live
Strong writing and editing skills
Excellent organizational skills, with a keen eye for detail
Enthusiasm for the work of the organization and a commitment to uplifting Trans, Black, Indigenous, and People of Color communities, migrants, people living with disabilities, people living with HIV, youth, and elders

Responsibilities

Monitor and analyze digital metrics related to engagement with our target audiences.
Use monthly reporting insights to optimize performance and refine digital communications strategy, such as identifying best and worst performing content across all platforms and using insights to inform future content.
Stay abreast of trends and new best practices in digital organizing and storytelling to maintain an appealing, high-quality digital presence.
Project manage editorial calendar for external, audience-facing content.
Curate a cohesive user experience across platforms, working with the Senior Digital Programs Manager to ensure that our brand and engagement tactics are consistent and effective.
Generate compelling and innovative digital content to highlight the work of our programs, policy, and legal teams.
Promote and support organizational digital programming, such as webinars and virtual events that share news updates and opportunities to get involved.
Create visually appealing graphics to complement written content.
Proofread written materials as needed.
Usher all content through the review process to ensure visibility and approval by organizational decision-makers.
Work with Policy and Programs team to design and publish rapid response content related to emergent political, policy, and litigation issues.
Support digital content creation and posting for key organizational fundraising campaigns.
Work with and across teams to share audience understanding insights with the rest of the organization.
Work closely with our video production consultants to develop and execute video programming, from low-cost selfie-style videos, multi day activations, all the way to high cost production for digital ads.
Participate in organization-wide activities and shared responsibilities that support team alignment and culture.

Benefits

Medical/dental/vision (TLC covers 100% of premiums for employees, 80% for dependents)
Employer-funded Health Reimbursement Account (currently $3,500 per year)
Employer-funded Lifestyle Spending Account (currently $1,500 per year)
Optional employee-funded Flexible Spending Account
Employee Assistance Fund that can grant financial assistance for certain qualifying disasters and personal hardships
Short-term and long-term disability insurance
3 weeks’ sick leave
19 days’ vacation (24 after 3 years’ employment) and 12 holidays
Organizational ‘slowdown’ in winter and summer, including, historically, 2 weeks paid time off in the summer and 2 weeks paid time off at the end of the year (separate from employee vacation time)
2-month paid sabbatical program available after 5 years of employment
Retirement plan with partial organizational matching
Indemnity insurance for critical illness, hospital confinement, and accidents
Professional development & coaching
Office setup, phone and internet reimbursement (if working from home)
Additional mental health, budgeting, travel, and pet benefits