DIGITAL CONTENT STORYTELLER SPECIALIST

OU Health • Fredericksburg, VA

1d

About The Position

The Digital Content Specialist creates compelling, multimedia content that brings OU Health's stories to life across digital platforms. This position is a key member of the digital newsroom team, crafting narratives that showcase clinical excellence, patient experiences, employee achievements and organizational impact. The Specialist produces high-quality written, visual and multimedia content that engages diverse audiences while advancing brand positioning, patient acquisition and community awareness goals. This position serves as a creative storyteller that translates complex medical information into accessible, human-centered narratives that resonate with patients, referring providers, community members and other key stakeholders.

Requirements

• Bachelor's Degree required.
• At least 3 years of experience in content creation, journalism, digital media or corporate communications required.
• Understanding of healthcare and medical terminology
• Experience conducting interviews and developing human-interest stories
• Proven ability to produce content for digital platforms including web, social media, and multimedia formats
• Experience working with content management systems and digital publishing platforms
• Exceptional writing, editing and proofreading skills with mastery of AP style
• Strong storytelling abilities with talent for crafting compelling narratives from complex information
• Excellent interpersonal and interviewing skills with ability to build rapport and trust
• Cultural competency and sensitivity when working with diverse patients, staff, and communities
• Detail-oriented with strong research and fact-checking abilities
• Creative thinking with ability to identify unique angles and fresh perspectives
• Time management skills with ability to meet deadlines while maintaining quality standards
• Collaborative mindset and ability to work effectively with cross-functional teams
• Adaptability and flexibility in fast-paced, dynamic environment
• Basic understanding of SEO principles and digital content best practices
• Proficiency with Microsoft Office Suite and content management systems

Nice To Haves

• Skills in photography, videography or video editing
• Experience with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign)
• Knowledge of social media platforms and content optimization strategies
• Experience with podcast production or audio storytelling

Responsibilities

• Research, write and produce compelling stories across multiple formats including feature articles, patient success stories, physician profiles, employee spotlights, clinical innovation pieces, and community impact narratives
• Conduct interviews with patients, physicians, employees and other stakeholders to gather authentic stories and compelling quotes
• Transform complex medical topics, research findings and clinical innovations into clear, engaging content accessible to general audiences
• Create content that highlights OU Health's identity as the clinical enterprise of Oklahoma's only academic medical center, showcasing the integration of patient care, medical education, and research
• Develop human-centered narratives that demonstrate empathy, cultural sensitivity, and respect for patient experiences
• Write compelling headlines, subheadings, and social media copy that drive engagement and readership
• Ensure all content adheres to AP style, brand guidelines and organizational messaging frameworks
• Contribute regular content to OU Health's digital newsroom platform according to editorial calendar and strategic priorities
• Format and publish content using content management systems (CMS)
• Optimize content for search engines (SEO) and AI-powered information retrieval platforms following best practices
• Maintain content consistency across digital platforms including ouhealth.com integration
• Monitor content performance and engagement metrics to inform future storytelling approaches
• Collaborate with photographers, videographers and designers to conceptualize and execute multimedia storytelling projects
• Write scripts, storyboards and treatments for video content, podcasts, and interactive features
• Coordinate photo and video shoots, including scheduling, logistics and on-site direction
• Edit and optimize multimedia assets for various digital platforms and formats
• Develop visual storytelling approaches that enhance written narratives
• Proactively identify compelling story opportunities across OU Health service lines
• Research industry trends, competitive content and emerging healthcare topics to identify relevant storytelling angles
• Build and maintain relationships with subject matter experts, physicians, service line leaders and clinical staff to source story ideas
• Verify facts, statistics and medical information with appropriate clinical experts and resources
• Stay current on healthcare news, academic medicine developments, and organizational priorities
• Partner with media relations team to amplify earned media coverage through owned channels
• Work with service line leadership to develop content that drives patient volume and provider referrals
• Manage multiple projects simultaneously while meeting deadlines and quality standards
• Participate in editorial planning meetings and contribute strategic content ideas
• Performs other duties as assigned

Benefits

• We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level