Digital Content Specialist

North Carolina State University • Raleigh, NC

35d

About The Position

The mission of the College of Veterinary Medicine (CVM) is to enhance animal and human health and well-being through the education and advanced training of veterinarians and comparative biomedical scientists, and provide leadership in veterinary care, biomedical research and outreach through innovation and interdisciplinary partnerships. The mission contributes to developing and sustaining North Carolina and global economies and advancing the profession. The Digital Content Specialist develops, manages, and executes digital storytelling to advance the mission and visibility of NC State's College of Veterinary Medicine (CVM). Reporting to the Head of Communications, Marketing and Outreach, this digital-first communicator is the bridge between story and strategy. They produce compelling, accessible, and brand-aligned content-leveraging exceptional writing, multimedia creativity, and data-driven insight-across the college's digital ecosystem (including the website, social media, and multimedia platforms). This role transforms ideas into digital experiences that inform, inspire, and connect the world to the CVM.

Requirements

• Bachelor's degree in communications, journalism, marketing, English, or a related field - or an equivalent combination of training and experience.
• Proven excellence in writing, editing, and storytelling across digital and print platforms.
• Strong organizational skills and the ability to manage multiple projects under tight deadlines.

Nice To Haves

• 6-8 years of professional experience in digital communications, writing, and editing.
• Proven ability to translate complex academic/scientific information into content for broad audiences.
• Proficiency with content management systems (WordPress preferred), social media management tools, and analytics dashboards.
• Working knowledge of basic graphic design tools (e.g., Adobe Creative Suite, Canva), AP style, and NC State brand guidelines.
• Familiarity with SEO, web usability, and accessibility standards, preferably within higher education, science, or healthcare communications.

Responsibilities

• Plan, write and edit content for the CVM website, social media and other digital campaigns.
• Collaborate with colleagues to develop editorial calendars, pitch ideas, and package stories that highlight the college's people, research, teaching and outreach.
• Ensure accuracy, accessibility, and adherence to NC State's brand standards, editorial guidelines and AP style.
• Research and translate complex scientific, academic and medical topics into clear, engaging stories for varied audiences.
• Serve as a lead writer or creator for high-profile initiatives that have a strong digital focus.
• Provide editing and feedback for content developed by others, maintaining brand voice, factual integrity, and professional standards.
• Apply strong editorial judgment and ethical principles in all communications.
• Advocate for best practices in writing for the web, integrated digital storytelling and accessibility compliance.
• Manage and grow CVM's social media presence across Facebook, Instagram, X, LinkedIn, BlueSky, and YouTube.
• Develop and execute strategies to expand reach, engagement and community connection.
• Lead live event coverage and create multimedia stories that reflect the CVM experience.
• Conceptualize and execute digital campaigns that amplify flagship events such as Day of Giving, Open House and research spotlights.
• Partner with faculty, staff, students, and external collaborators to elevate storytelling and align messages across the university.
• Experiment with new formats, technologies, and storytelling techniques to keep CVM's digital presence innovative and relevant.
• Create or coordinate graphics, photos, and other visual assets to support stories.
• Work with designers and developers to ensure cohesive presentation and user experience across platforms.
• Maintain editorial calendars, track assignments, and ensure projects meet standards for quality and timeliness.
• Use analytics to evaluate story effectiveness and audience engagement.
• Support continuous improvement of processes for content planning, production and publication.
• Serve as a consultant on digital content and storytelling projects across the college.
• Build strong relationships with communicators, clinicians and researchers to identify and elevate stories.
• Provide training and guidance to colleagues on content best practices, analytics and digital trends.
• Provide creative and logistical support for event coverage, photography and other communications needs.
• Perform additional related duties as assigned.

Benefits

• Medical, Dental, and Vision
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• Tuition and Academic Assistance
• Childcare benefits
• Wellness & Recreation Membership
• Wellness Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees