Digital Content & SEO Specialist

Misumi USA • Schaumburg, IL

11d • $65,000 - $80,000

About The Position

We are seeking a strategic and creative Digital Content & SEO Strategist to support our marketing and digital engagement initiatives across industrial and technical sectors. This role blends content development, search optimization, and performance analytics to enhance our visibility, credibility, and audience engagement across multiple channels. The ideal candidate excels at creating clear, compelling content for engineering-focused audiences while driving measurable improvements in organic search and online brand presence.

Requirements

• 5+ years of experience in content development, SEO, or digital marketing roles.
• BA/MA in Marketing, Communications, Advertising, or related fields.
• Demonstrated ability to create and edit content for technical or engineering-minded audiences.
• Strong understanding of SEO principles, Google's ranking factors, and industry-standard optimization tools.
• Experience working across earned, owned, and shared media channels.
• Familiarity with tools such as WordPress, Buffer, Prowly, PR Newswire, and analytics platforms.
• Proven track record designing and executing successful public relations campaigns.
• Solid experience with social media including LinkedIn, YouTube, etc.
• Proven ability to manage multiple projects and deliver high-quality work within deadlines.
• Strong communication skills and experience collaborating with cross-functional or global teams.

Responsibilities

• Plan, develop, and maintain a content roadmap that supports marketing objectives and business priorities.
• Produce high-quality digital content- including articles, blog posts, emails, case studies, and thought-leadership pieces- that communicate technical concepts with accuracy and impact.
• Collaborate with cross-functional stakeholders to ensure content aligns with broader brand messaging and product positioning.
• Maintain consistency of tone, structure, and messaging across all platforms and materials.
• Lead organic search initiatives across local, national, and industry-specific landscapes.
• Research and integrate strategic keywords to strengthen visibility across websites, articles, and marketing materials.
• Update and optimize existing pages, links, and digital assets for improved ranking and user experience.
• Apply industry best practices related to search intent, algorithm changes, and evolving technical SEO standards.
• Manage content across owned channels such as websites, email and social platforms, using tools such as WordPress, Buffer, and PR distribution platforms.
• Support earned media and digital storytelling initiatives through the creation of media-ready assets, PR materials, and distribution support.
• Ensure search-aligned messaging across digital collateral such as press releases, web pages, and digital campaign materials.
• Monitor performance metrics daily to evaluate search strategy, content effectiveness, and engagement trends.
• Produce reports and presentations that translate data into actionable insights for key stakeholders.
• Recommend and oversee continuous improvement efforts to enhance organic search growth, authority building, and overall digital performance.
• Conduct competitive research to identify opportunities, benchmarks, and emerging trends.

Benefits

• Medical (HMO/PPO/HDHP)
• Vision
• Dental
• Life (Basic & AD&D)
• Disability (STD and LTD)
• Legal
• Pet Insurance Plans
• 401(k) Plan with match
• Commuter Transit Benefits
• Employee Resource (EAP and GEAS) Plans
• Fitness Club Membership
• Tax Savings (HSA and FSA) Plans
• Parental Leave
• Paid Time Off
• Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees