Digital Content Producer

Nascar • Charlotte, NC

8d • Onsite

About The Position

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Digital Content Producer based in our Charlotte, North Carolina office. The Digital Content Producer plays a critical role in the creation of innovative and captivating content with a primary focus on YouTube and crossover opportunities across NASCAR’s broader digital platforms. This role blends creative storytelling with strategic platform expertise.

Requirements

• Bachelor’s degree or equivalent from a four-year college or university.
• Minimum of four years’ related experience; or equivalent combination of education and experience.
• One to two years of professional experience in digital video production, ideally focused on YouTube or social media storytelling.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Proficient on company provided hardware and software.
• Valid driver's license
• Ability to thrive as part of a collaborative team.
• Ability to thrive on creativity and data-driven insights in a fast-paced production environment.
• A digital video native with a deep understanding of YouTube’s unique ecosystem.
• Able to manage multiple projects under tight deadlines.
• Exceptional organizational and time management skills, with flexibility to adapt to shifting priorities.
• Understanding of the sports industry, ideally with familiarity in motorsports, preferred.

Nice To Haves

• A portfolio demonstrating successful digital video creation is preferred

Responsibilities

• Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling.
• Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture.
• Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content.
• Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention.
• Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features.
• Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life.
• Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR’s voice and goals.
• Stay current on digital trends, audience behaviors, and platform updates to continually evolve NASCAR’s YouTube and social presence.

Benefits

• highly competitive salaries
• a solid benefits package focused on wellness
• opportunities for you to grow and develop both personally and professionally

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level