Digital Content Manager

Art and Wellness Enterprises • Bentonville, AR

36d

About The Position

The Digital Content Manager is responsible for shaping and managing the museum’s web content ecosystem, including oversight of the Content Management System (CMS), ensuring that digital content supports institutional goals, enhances the user experience, and reflects the museum’s brand, voice, and mission. As a key member of the Digital Strategy team within Brand Strategy and Communications, this role bridges strategy, editorial planning, multimedia storytelling, and UX design—elevating the quality of all content across our platforms to ensure it is clear, structured, engaging, and accessible. The role will collaborate across departments to plan and execute web content that supports exhibitions, programming, membership, education, and more—delivering engaging and inclusive digital experiences for Crystal Bridges’ and the Momentary’s online audiences.

Requirements

• 5+ years of experience in digital content strategy, content design, UX writing, or related fields.
• Strong understanding of content modeling, taxonomy, structured content, and metadata.
• Experience planning and managing content within a CMS (e.g., WordPress, Drupal, Sitecore).
• Familiarity with user journeys, design thinking, and human-centered design principles.
• Excellent writing and editing skills, with a keen eye for structure, clarity and engagement and a proven track record of writing and producing excellent stories.
• Demonstrated ability to work collaboratively across disciplines and departments.
• Experience working in or with cultural institutions, museums, or nonprofits.
• Expert knowledge of WordPress or similarly advanced CMS; experience with template-based design and customization.
• Media production skills including capturing and editing audio and video.
• Familiarity with WCAG web accessibility standards and best practices in SEO and analytics.
• Knowledge of project management tools (e.g., SmartSheets, Trello, Asana).
• Mobile-first, user-first mindset essential.
• Excellent communication and documentation skills.
• Ability to collaborate across disciplines with both technical and non-technical teams.
• Passion for the arts, cultural storytelling, and building meaningful public engagement through digital platforms.
• Commitment to equity, inclusion, and expanding access through digital innovation.

Responsibilities

• Manage the development and maintenance of all content across the organization’s digital platforms, including both static and dynamic page information, editorial and multimedia storytelling, UX content, photography and animations, and time-sensitive updates.
• Serve as the primary administrator for the organization’s CMS (WordPress), managing page creation, updates, and publishing workflows in collaboration with internal stakeholders and the Product Manager.
• Lead the editorial planning and scheduling of web content updates across Crystal Bridges’ and the Momentary’s websites and digital platforms.
• Develop and maintain content strategies that align with institutional goals and digital product priorities.
• Oversee digital storytelling program to publish content created by writers, editors, and producers that is audience-centered, compelling, visually-rich and emotionally resonant.
• Define and maintain content models, taxonomies, tagging systems, and structured metadata to support scalable content design.
• Manage the development, publishing, and maintenance of all content across digital platforms through the CMS, ensuring timely updates and high-quality presentation.
• Contribute to content audits, gap analyses, and content lifecycle planning.
• Create and manage editorial workflows and approvals for digital content updates and streamline internal request processes.
• Collaborate with Product Manager to map content to user journeys to ensure content supports seamless digital experiences.
• Establishes and maintains content governance standards to ensure consistency, quality, and brand alignment across digital content.
• Apply and advocate for clear language, inclusive writing practices, and accessibility best practices across web content.
• Strategize and implement digital initiatives in partnership with the Director of Digital Strategy—supporting institutional campaigns, exhibition launches, educational programs, and more.
• Monitor site analytics and track SEO performance; continuously assess performance for improvement.
• Stay ahead of trends in digital content— actively seeking out innovation in digital storytelling and experimenting with trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees