Digital Content Manager - Knoe

Gray Media • Monroe, LA

8d

About The Position

KNOE is searching for a digital news leader and innovator to grow the audience and lead direct creation of local news content across digital, mobile app, streaming, and social media platforms.

Requirements

• Bachelor's degree in journalism, communications, or equivalent experience
• Proven track record of digital news experience or equivalent experience
• Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content
• Ability to calmly handle live, breaking news situations
• An eye for detail, strong journalism writing skills, and AP style proficiency
• Experience analyzing data and identifying behavioral trends
• Must have the ability to work under pressure and meet deadlines
• Ability to be flexible with the schedule when needed
• Ability to be part of a weekend on-call manager rotation
• Must be a team player, highly organized, and comfortable multi-tasking and prioritizing

Responsibilities

• Manage the digital content team and lead digital strategy to grow digital, social media, and streaming audiences and engagement
• Lead our team to develop workflows that deliver our content 24/7 with storytelling that is optimized for each screen
• Champion the creation of vertical videos as a reporting tool
• Analyze and actively use data and metrics to inform editorial and strategic decisions
• Actively partner with the News Director and other station leaders to lead a cross-platform strategy
• Oversee all station social media, including Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.
• Lead the content team in identifying new content types and technology to help serve new audiences
• Create unique, engaging, and shareable local content
• Teach, coach, and mentor our content team in best practices for journalism ethics, writing, and SEO.
• Hold newsroom employees and newsroom content accountable to established ethical and editorial standards
• Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social media updates in coordination with the newsroom
• Ensure all content follows KNOE's brand and is consistent in style, quality, and tone
• Help manage content calendars and ensure timely delivery of all content, especially during breaking news and weather

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees