Digital Content Coordinator

Truckee Meadows Community College • Reno, NV

27d

About The Position

Truckee Meadows Community College, located in Reno, NV, is seeking applicants for a Digital Content Coordinator for the Marketing and Communications department. The Digital Content Coordinator tells TMCC's story across multiple digital platforms, connecting students, employees, alumni, donors, workforce partners and community leaders to the mission and impact of the College. As the primary manager of TMCC's social platforms, this position creates authentic, student-centered and visually compelling video, graphic and written content that builds community, strengthens the College's reputation, and supports institutional priorities. Beyond social media, the coordinator develops digital newsletters and feature stories that highlight TMCC's innovation, partnerships, and student success for a broader audience. Central to this role is close collaboration within and outside the Marketing and Communications department and across the College to amplify student success, faculty innovation, and community partnerships. This role combines creativity, storytelling, and data-informed strategy to enhance TMCC's digital presence and ensure consistency with the College's brand.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field,
• One (1) year of professional experience managing organizational or institutional social media channels OR an equivalent combination of education and experience.
• Demonstrated success in developing and executing creative social media content and campaigns.
• Proficiency in digital content creation, including photography, videography, editing, and graphic design.
• Strong writing and editing skills with attention to storytelling, clarity and brand voice.

Nice To Haves

• Experience with social media scheduling, analytics, and listening tools (e.g., Hootsuite, Buffer, Meta Business Suite, Sprout Social).
• Proficiency with Adobe Creative Suite (e.g., Photoshop, Premiere Pro), Canva, and mobile video editing apps such as CapCut.
• Familiarity with content management systems and email marketing platforms (e.g., WordPress, Constant Contact, or Mailchimp).
• Bilingual proficiency, particularly in Spanish.
• Experience producing content for community-centered audiences.

Responsibilities

• Manage and curate content for TMCC's primary digital platforms, including Facebook, Instagram, X (formerly Twitter), YouTube, LinkedIn, TikTok, ensuring all content aligns with TMCC's brand and storytelling goals.
• Create engaging, platform-appropriate visuals and copy, including photography, video, graphics, and written posts that reflect TMCC's student-centered mission.
• Develop and publish digital newsletters that share College news, success stories, and opportunities with key stakeholder groups, including students, employees, alumni, donors, workforce partners and community leaders.
• Coordinate, produce, and edit blog stories and TMCC website content to extend the reach of campaigns and highlight institutional achievements.
• Collaborate with design, photography, and videography team members to ensure consistent branding and cohesive storytelling.
• Partner with the Marketing & Communications team to develop and implement creative campaigns that support College initiatives and priorities.
• Manage and mentor student content creators to ensure authentic storytelling that resonates with student audiences.
• Support additional Marketing and Communications projects as assigned.
• Build and nurture TMCC's online community by responding to comments, messages, tags, and reviews across platforms (including Google, Yelp and Reddit), fostering dialogue and meaningful relationships with followers.
• Plan and maintain a consistent posting cadence through a strategic content calendar that aligns with institutional priorities, seasonal campaigns, and audience engagement trends.
• Ensure all shared content is intentional, timely, and relevant with tone as messaging tailored to specific audiences.
• Partner with campus departments to source authentic stories and create audience-informed campaigns that enhance visibility and engagement.
• Develop and coordinate a digital ambassador program that empowers students and employees to contribute and share collaborative content, expanding TMCC's storytelling reach across multiple platforms.
• Collaborate with the Marketing & Communications team to evaluate content performance, refine engagement tactics, and align community-building efforts with TMCC's overall marketing objectives.
• Audit and provide oversight of departmental social media accounts to ensure brand consistency, compliance with guidelines, and unified messaging.
• Provide training, tools, and consultation for departmental account administrators to strengthen their ability to plan, create, and manage content effectively.
• Act as a collaborative resource for faculty, staff, and students to align their content contributions with TMCC's overall branding and messaging.
• Supervise and mentor student content creators, providing hands-on guidance to develop skills in social media storytelling and digital production.
• Encourage and provide guidance to Executive Director and College leadership in leveraging their personal brand to share key messages and model authentic, mission-aligned engagement with TMCC content across social media.
• Monitor emerging digital trends, platforms, and tools to identify creative opportunities that enhance TMCC's brand visibility and engagement.
• Evaluate and recommend new social media channels, formats, or features when strategically aligned with TMCC's audience and goals.
• Introduce innovative approaches to content creation, automation, and storytelling that improve efficiency and keep TMCC's digital presence fresh and relevant.
• Track, analyze, and report on digital engagement metrics across social media, newsletters, and web content, providing regular insights and recommendations to enhance reach and effectiveness.
• Use performance data to inform content strategy, guide posting cadence, and optimize campaigns for engagement and conversion.
• Employ social listening tools to monitor audience sentiment, trends, and community conversations relevant to TMCC.
• Collaborate with the Marketing & Communications team to interpret data and translate insights into actionable improvements.
• Serve as the primary contact for urgent or time-sensitive digital communications, ensuring timely updates during emergencies, such as weather closures, last-minute notifications, or critical announcements.
• Coordinate closely with the Director of Marketing & Communications during emergencies to maintain consistent messaging across all platforms.
• Maintain limited after-hours availability to post and manage real-time updates as needed, safeguarding TMCC's ability to communicate quickly and effectively with students, employees, and the community.

Benefits

• Health insurance options including dental and vision - Health Insurance
• 19.25% retirement match.
• Life insurance, long-term disability, generous annual and sick leave - NSHE Benefits
• Employer-paid long term disability (LTD) at 60% of salary up to $7,500 per month-
• Sports and Fitness Center with annual or monthly membership options for employee and spouse/domestic partner.
• ComPsych supports employees through life's difficult moments.
• Professional Grant-in-Aid: TMCC is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate. Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and/or employee's spouse or domestic partner.
• Free parking on all TMCC campus locations.
• No State income tax
• All full-time faculty and staff are provided with a variety of discounts and employee purchase programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Number of Employees: 501-1,000 employees