Digital Content & Communications Specialist

Sonoran Roots • Mesa, AZ

1d • $75,000

About The Position

The Digital Content & Communications Specialist is responsible for planning, creating, and deploying content across all digital channels to support marketing campaigns, product launches, and promotions. This role ensures that externally facing messaging across web properties, email, text, app push, ad, or social posts supports business and campaign goals. You'll collaborate closely with the entire Marketing Team and other departments to make sure our content strategy is cohesive and effective across channels.

Requirements

• 3-5 years of experience in content marketing, digital communications, or integrated marketing.
• Experience managing multi-channel campaigns (email, paid digital, social, SMS, web).
• Copywriting and editing skills with an eye for brand tone and compliance.
• Excellent organizational skills - able to manage multiple deadlines and content streams
• Must be 21+ and able to pass required background check.
• Facility Agent (FA) card (required to start work)

Nice To Haves

• Bachelor's degree in Marketing, Communications, or related field.
• Working knowledge of Miro, Canva, Monday, or similar tools.
• Experience in cannabis, CPG, retail, or other regulated industries.
• Understanding of paid digital advertising metrics and optimization principles.
• Familiarity with web CMS platforms and basic SEO practices.
• Basic design, photography, or content production skills are a plus.

Responsibilities

• Develop cohesive monthly and campaign-based content calendars across: Email, SMS, App notifications, Websites, Paid digital ads, In-store screens, Social media
• Partner with the Integrated Marketing Manager to ensure campaigns launch seamlessly across all channels.
• Write and edit clear, engaging, compliant copy tailored to each platform's format and audience.
• Maintain brand consistency in tone, visuals, and messaging across platforms.
• Build and deploy email and SMS campaigns using internal and external ESP/SMS platforms.
• Coordinate updates to website content including: product features, promotions, web banners, and landing pages and more.
• Collaborate with the Marketing Team to brief and review assets for paid digital ads and in-store screens.
• Manage day-to-day posting and engagement for social media platforms, particularly Instagram.
• Monitor performance across digital channels: open/click rates, CTR, conversions, engagement, impressions.
• Build monthly performance summaries with insights and recommendations.
• Optimize content performance and refine audience targeting.
• Communicate regularly with Sales, Retail, and Procurement teams to align content calendars with product availability and promotions.
• Support the Field & Trade Events Manager by promoting in-person events across digital channels.
• Ensure all digital materials meet state cannabis advertising and platform compliance guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level