Digital Content and Engagement Manager
About The Position
The University of South Dakota is seeking a Digital Content and Engagement Manager to lead the strategy, storytelling, and creative direction behind USD's digital and social media presence. This position plays a key role in advancing the university's brand, strengthening engagement, and aligning digital content with institutional priorities in enrollment, reputation, and community connection. The successful candidate will be a creative and strategic thinker with strong digital acumen, excellent communication skills, and a passion for storytelling. They should be comfortable managing multiple projects, interpreting data to guide decisions, and fostering collaboration across teams. Interested candidates should submit a resume, cover letter, and 3 references through USD's online job portal. Review of applications will begin on November 17 and continue until the position is filled.
Responsibilities
- Develop and implement integrated digital and social media strategies that enhance USD's visibility and engagement.
- Manage paid and organic campaigns, guiding tone, messaging, and creative direction to align with the USD brand.
- Direct creation of high-quality content (photo, video, and written) and oversee social media and email marketing calendars.
- Track and analyze engagement metrics to inform data-driven improvements and share insights with campus partners.
- Collaborate with PR, Creative Services, Enrollment Marketing, Athletics, and Alumni Relations to ensure cohesive messaging.
- Mentor and support creative staff and interns, fostering a collaborative and high-performing team environment.
- Support digital engagement and brand alignment for Charlie's Bookstore & Fan Shop, extending the Coyote brand through retail and fan channels.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Educational Services
Education Level
No Education Listed
Number of Employees
51-100 employees
