Digital Communications Specialist II

Kentucky Farm Bureau Mutual Insurance Company•Louisville, KY

About The Position

Kentucky Farm Bureau Insurance seeks a strategic and creative Digital Communications Specialist II to join our team in Louisville, KY. In this role, you will manage social media accounts and create engaging content for KFB Insurance to support key business initiatives, marketing goals, and storytelling efforts. This position offers the opportunity to blend strategic planning with hands-on creative execution, while leveraging your expertise in digital communications and social media management.

Requirements

Bachelor’s degree in Communication, Marketing, Advertising, English, Journalism or related field, or equivalent experience.
Professional with 5+ years relevant Communications experience, including managing social channels (Facebook, LinkedIn, Instagram, Pinterest) and creating social content for a company or brand.
Deep understanding of social media platform algorithms, trends, and content best practices.
Fluent in Adobe InDesign, Photoshop, Illustrator, Lightroom or similar graphics/ layout software.
Keen eye for design and strong ability to create compelling graphics.
Excellent writing and editing skills; ability to translate complex information into clear, strong, and compelling messages; superior spelling, grammar, and punctuation skills.
Experience using analytics tools to measure ROI, create performance reports, and share insights.
Self-starter and problem-solver who assumes responsibility and meets deadlines consistently.
Strong people skills and a desire to contribute to a collaborative work environment that stretches across all levels of the organization.
Demonstrates a positive and supportive attitude of company and departmental goals.

Nice To Haves

Experience with Meta Business Suite; experience with Microsoft CoPilot or similar AI tools a plus.

Responsibilities

Serve as the strategic driver and “voice” of all KFB Insurance-owned social media properties, including but not limited to Facebook, LinkedIn, Instagram, and Pinterest.
Develop and maintain annual and monthly editorial calendars to ensure a consistent flow of high-quality social media content for both KFB Insurance and its Agency force.
Develop monthly content plans with a posting frequency that keeps KFB social pages relevant.
Facilitate and lead monthly social media planning meetings with the Communications team.
Schedule and post content across the company’s social media channels.
Actively monitor social engagement and mentions and respond to user comments and messages promptly and in accordance with company policies.
Track analytics monthly, quarterly, and annually for vertical reporting and programmatic evaluation and improvement.
Monitor social media trends and best practices; evaluate and make recommendations to refine KFB Insurance’s social media strategies based on industry and audience insights.
Adhere to and help enforce all company policies, procedures, and legal guidelines related to social media usage and content creation.
Write creative messaging and captions for social media graphics and posts.
Design visually appealing graphics that align to social channel specs and guidelines.
Work with in-house video team to create video content for social posts, as needed.
Ensure consistency in messaging, branding, and tone across all social media channels.
Capture original photography and/or leverage Adobe Stock assets for use in graphics development; edit/retouch photos and manipulate art/illustrations as needed.
Photograph KFB Insurance events as requested, seeking ways to utilize the images for both digital/social distribution and to provide departmental assistance for other uses.
Prep content for Admin Assistant to upload to the Hearsay Social library.
Schedule monthly posts for ongoing Agent subscription campaign and ASMM team.
Review all notifications and coordinate associated responses as needed.
Monitor system analytics, report technical issues, and connect agent social accounts as needed
Connect Agents to Hearsay Social through a systematic onboarding process.
Monitor Agents’ use of social media, individually and collectively. Report misconduct or incorrect use of social media marketing tactics and recommend responses and/or improvements.
Establish yourself as a subject matter expert by regularly communicating with the agency force via email or other agreed-upon tools, supplying creative ideas, new content updates, agent social media analysis/rankings, and other items of interest.
Guide and educate Agents on proper use and best practices of digital/social media content.
Assist with the development of strategic communication plans for the department, ensuring those efforts align with and actively advance the overall priorities of KFB Insurance.
Adhere to, protect, and advance the KFB Insurance brand in all communication efforts.
Demonstrate sound planning and organization to develop communications goals, establish priorities, and define measurements of success; manage multiple projects with accuracy and efficiency.
Prioritize and manage content review/approval processes to ensure timely communication.
Participate in interdepartmental meetings to provide communications analysis and support.
Stay up-to-date on digital tools, techniques, and technology (including AI) in order to recommend and implement process improvements and efficiencies.
Work in cooperation with the KFB Federation staff to maximize use of social media, videos, photography, and other relevant content and resources.
Support other Communications Department needs and initiatives as required.